Brilliant Branding

Brilliant Branding

By Tungsten BrandingBusiness
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Brilliant Branding episodes

  • Reposition Your Brand to Boost Your Bottom Line
    Is your company bottled up with a small identity - one tied to a specific geographic market, or a single product line you've outgrown? Is your current market or industry in a state of decline? It might be time to reposition your brand to reflect great capabilities, or expanded services, or an entirely new direction.
    In this episode, you'll discover how to avoid the mistakes of Polaroid, Blockbuster, and CompUSA, and to proactively identify and redirect your brand based on your unique skill sets. In essence, you'll look at how to redeploy your skills to make more money and live your brand more congruently.
    What's more, you'll learn when it's time to simply reposition through messaging or when it's time to reposition and rebrand your entire identity.
    By repositioning your brand, you can not only boost your bottom line, you could very well avoid a catastrophic business failure due to product identified branding. Learn to brand the bright way on this edition of Brilliant Branding!
    55 min
  • Your brand is your promise! (What are you promising?)
    Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of your spear?
    In this episode, we will share the secrets that powerhouse brands use to "own" a sizable share of the market by owning powerful promises. You'll also learn the most common pitfalls companies make when creating their brand promise -- ones that actually set them back.
    Knowing your promise, communicating that promise and living it consistently are the keys to building a brand reputation that will stand the test of time.
    Join us on air each week, and give us a review on iTunes if you find this helpful to growing and "glowing" your business!
    55 min
  • 5 Key Steps for a Successful Company Branding Process
    In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include...
    >> Determining your primary pain points
    >> Assembling your decision making team
    >> Identifying your company branding criteria
    >> Deciding on the need for outside branding expertise
    >> Determining the winning brand name and implementing the brand
    The company branding process doesn't have to be daunting. By following these proven brand naming strategies, you can obtain a solid outcome that communicates the exact attributes you want from your brand.
    Be sure to also download our pdf by the same name at TungstenBranding.com, by going to Insights in the top navigation. This workbook style pdf will help guide you in the process and answer any questions you may have when branding your new company.
    55 min
  • How much does it cost to brand a startup company?
    Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference.
    In today's show, we'll share inside secrets for branding on the cheap, branding in a short time frame, and customized branding that fits the bill to a tee.
    No matter your budget, we'll run you through all the options to have you and your new startup shining bright.
    From the initial company name, tagline and logo, through the brand messaging and positioning, we'll discuss how to take a DIY approach, and/or how to get the most bang for your buck from hiring a professional naming and branding firm.
    The cost to brand a startup company doesn't have to break the bank. Tune in and check out the brightest branding tips of any podcast this side of Dixie. And read more insights at TungstenBranding.com
    55 min
  • What do I need to brand my business?
    What's the difference between a business and a brand? How do you "brand" a business and just what does that mean? You'll find out on today's information packed show.
    Discover the difference between branding and "fame."
    Identify your pivot point, what truly empowers your brand
    See if your company name, mission, tag and identity all line up, or if they are fuzzy and disconnected
    Find out how to create an aligned brand that stands for something more than the products and services you serve, branding based on attributes not things
    By identifying what drives your company, and aligning your company brand name, visual identity and messaging, you can create a powerful, brilliant brand that stands for something.
    Why simply have a business, one that comes and goes based on product demand, when you can own a timeless attribute like efficiency, innovation or safety?
    It's all about building brands, ones that shine, on today's Brilliant Branding podcast.
    55 min
  • Got Brand? How Small Business Branding Pays Big Dividends
    Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include...
    > Higher margins due to greater perceived value
    > Greater market capitalization (up to 35% more for branded companies)
    > Easier recall by potential clients
    > Better positioning (owning a sector of the market)
    > Greater resale value when your name, town or product are not in the brand
    > Easier to communicate your core essence and values with a branded name
    We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory.
    Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!
    56 min
  • Branding in the Age of Hysteria
    Promoting your brand in an age of instant, viral and amplified feedback can present a number of dangers. In this episode, we explore the four types of hysteria, and ways your brand can anticipate, navigate and avoid common mistakes that even big companies make. We'll also look at ways to benefit your brand by aligning with companies that share your core values. It's all about doing the bright thing!
    56 min
  • The 3 D's of Dominant Brands
    Out of thousands of businesses, one or two will emerge to dominate the industry. What makes these companies different? What makes them succeed while others fail? In today's show we'll examine the three key characteristics of great brands and how you can leverage these strategies for your own company's success.
    Brilliant Branding is committed to your marketing success so listen each week to learn how to make your company outshine and outperform the competition.
    56 min
  • Rebranding vs. Repositioning - What Strategy Works Best
    Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you've considered a "rebrand," but before you do, listen in for tips and advice on when to rebrand your business, and when to simply reposition it to optimize your success.
    In this episode you'll learn...
    The difference between rebranding and repositioning
    The telltales signs of which strategy is best for you
    How to leverage your rebrand or repositioning to reach new customers and new markets
    Join us as we find insightful ways to clearly communicate your core message and start your year off right.
    55 min
  • The Company Rebranding Process - 4 Steps to Getting It Right
    Considering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding initiative. Learn what to do, and just as importantly, what NOT to do, when renaming and repositioning your company.
    In this episode we share tried and true tips and techniques for getting everyone on board and on the same page when it comes to renaming your company. Learn why it's best to have a tight decision making group and why asking every in the company for advice is not advisable.
    Join us as we walk you through, step by step, from budgeting to timeline planning, so you can be ready to rebrand and relaunch your new company brand identity.
    55 min

About Brilliant Branding

From the publisher's feed

"Brilliant Branding" with Phil Davis and Liz Hiemstra of Tungsten Branding, shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.