Brilliant Branding

Every company brand has a recipe -- a way it serves up its products and services. In today's episode we explore ways to determine those ingredients, articulate them, and infuse them into your organization. Specifically we will touch on... 1: How to identify your brand ingredients, those special attributes that make you uniquely you. 2: How to prioritize your brand ingredients to make your special dish consistently delicious 3: How to bake your brand recipe into your company so everyone serves it up bright! If you're looking for some tasty morsels of insight, or have an insatiable appetite for better branding, then tune in for a cook book of satisfying solutions. Be sure to share the show with friends, colleagues and co-workers to help make your company brand the number one choice on your customer's menu.

Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message to ensuring legal clearance and matching domain name. Tune in and tune up on how to overcome the common mistakes and pitfalls when creating a company name. With over 250 successfully branded companies under our belt, we will provide insights into successfully branding your new enterprise. You'll learn how to...

• Identify your pivot point or reason for being

• Differentiate your "what" from your "how"

• Create your attribute list - your key strengths

• Choose your company naming strategy

• Check on trademark and domain availability

From the 20,000 foot view to the granular details, we'll take you from start to smart. For brilliant results, just dial in and dial it up with the Tungsten team.

In this episode of Brilliant Branding, we delve into the five key components that form the framework of a successful company brand. Just as a movie has a number of cast members playing different roles, each part of your brand identity serves a specific function. The five key elements we address include...

• The company brand name

• The company descriptor phrase

• The company tag line/positioning statement

• The company logo and visual identity

• The company brand style guide

By reviewing and ticking off these boxes, you will create a comprehensive brand strategy that will engage, enlighten and inform your existing and potential customers -- without relying on your name alone to do all the work. Join us each and every week for tips, techniques and strategies that will illuminate your thinking and brighten your outlook.

If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company's brand outshine the competition. To succeed with brilliance, great brands are... 1. Clear - Distill and crystalize your brand image so it communicates your brand essence without ambiguity. 2. Concise - Communicate your brand in the shortest possible terms through succinct slogans, tag lines and mantras. 3. Compelling - Attract and engage potential customers with a brand identity and message that begs for more. 4. Consistent - Ensure your brand messaging and visuals retain your look, feel and voice to create a reliable and repeatable experience. Brilliant branding requires best practices. Join us as we share how to create a brand that highlights your strengths and illuminates your benefits.

What's at the "core" of Apple? Computers? Or innovation? This week's episode explores what we call your brand's "Pivot Point," the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open the doors to new opportunities. Join us as we discuss the important difference between product based, and attribute based, brands - and why it's vital to your company's long term growth. Here are just a few brilliant insights you will glean... • Why product based names often spell doom • Why attribute based brands allow for growth • How timeless brand identities outlast fads • How knowing your Pivot Point can help you discover new revenue streams and grow your bottom line Having a deep understanding of your "Why," your reason for being, your central focus, will inform and illuminate all of your future business decisions. Tune in for this important and enlightening session!

Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we'll discuss... The difference between branding and fame (they are not the same!) The important of discovering your "pivot point," the main driver behind your company. How to avoid the most common company naming and branding mistakes, and how to fix them. How great branding can shine the light on a great product. How great branding can not fix a bad product. Why focus and clarity are the foundations of a great brand. How to spend less time explaining, and more time engaging, your most congruent and rewarding customers For enlightened tips that will create instant insights for better company branding, just clear your schedule and pull up a chair! Soak in the illuminated and brighthearted conversation from the brilliant minds at Tungsten Branding.