Brilliant Branding

Are you having a company identity crisis? Then listen to this week's podcast on the many benefits that come with a successful company rebrand. From congruency to clarity, you can boost your brand and your bottom line with a solid rebrand of your business.

In this episode, we'll provide case studies that highlight specific benefits from real life rebranding projects... from doubling revenue to creating greater memorability and recall.

Why settle for a constricted, cluttered or confusing brand name when you can start the new year off right with a company identity that sheds light and sparks interest! Discover all the perks of a brilliant brand so your company can continue to shine on.

Does your company name create interest or confusion?

Does it engage customers or require explanation. Do you find yourself saying "We're more than (insert what you mainly do)? Do you have to spell, pronounce or clarify your brand - before you even delve into the "goodies" of what you really do?

If so, this podcast is for you! Hear the seven main reasons companies need to rebrand their businesses, from constricting geographic names they have outgrown to misleading names that have customers assuming all the wrong things. (And you know what they say about the word a-s-s-u-m-e.)

See how many of these tick boxes you check, and then check out our coming episode on the benefits and bottom line bounce you can gain from an effective and successful rebrand. It's all about how to define and shine, this week on Brilliant Branding!

Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand identity and messaging by aligning it with your true purpose -- your "pivot point." Take a five point check of how you can improve your overall brand clarity so your company can continually outshine and outperform for years to come.

As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By aligning with your pivot point, your reason for being, you can create and maintain a compelling story line -- one that your customers can readily relate to, respond to and believe in. Trust is one of the most valuable brand assets. So keeping your story straight is paramount to winning and keeping loyal customers. In today's show we'll delve into what makes for a good company story, discuss examples of companies with broken stories, and share tips on creating and fixing existing stories. Join us as we help shine the light on brilliant branding practices!

Knowing how to name your new company starts with knowing how NOT to name your new company. In today's episode, we'll explore the 8 biggest branding blunders and how you can avoid them. We provide both insight and real life case studies to help you evaluate your company name to see if it's the brightest and best possible.

It's Halloween night and you approach a dark house, no lights, and eerie silence. Do you enter? Do you approach and knock? Or do you run away, maybe throwing an egg at the window as you retreat?

Today we address how to light up your "home," your business, your brand. How do you take the house, the brand you have built, and make it engaging and inviting?

In this episode we'll help you set out the welcome mat, turn on the lights, put out the decorations and welcome your guests with a warm smile. By flipping the right switches, telling your brand story and engaging your core audience, you'll leave your guests with a great experience and delicious, tasty treats worthy coming back for.

This is brilliant branding.

Got brand? For legacy businesses, a name change is not always an option. Creating a clear, compelling tag line can help differentiate your company from your competitors. Today's podcast explores examples of slogan based branding, tag lines that often supersede the very company name. Brilliant branding often requires resourceful thinking and workarounds. Join us as we discuss case studies turned so-so company names into famous catch phrases.

Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such important topics as... What is the purpose of a tagline? Does every company need one? What is the difference between taglines, mottos and slogans? What makes for a great tag line? Can a tagline also serve as an ad campaign? Wow, a lot to cover! So join us as we help you craft your tagline. After all, you only give brilliant advice, "when you care enough to send the very best."

What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to enemy fire, we touch on all fronts. We'll also share best practices to avoid blowing up your brand with proactive naming strategies that work.

Brands can serve a number of key functions, from a simple identifier to an entire messaging platform. In this episode, we examine the value and benefits of having a brand story, as well as how to create, articulate and weave that storyline throughout your marketing. While brand names names provide a starting point for conversation, brand stories offer a higher degree of engagement. They work on an emotive level and create compelling connections that go beyond the functional feel of product and feature based branding. If you are looking to tap into your customer base on a deeper level, be sure to listen in and discover how you can create a narrative that intrigues, invites and inspires your customers. Rather than getting off to a slow and stumbling start, discover how to engage and enlighten your clients from your initial introduction all the way through to the (very) happy ending.