This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business.

I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies.

Key takeaways:

• FBA means Amazon handles your fulfillment, allowing you to focus more on sales.
• FBM requires you to manage shipping yourself, giving you control over the process.
• Choosing between FBA and FBM depends on your business model and customer needs.
• Using both can maximise your sales potential on Amazon.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses.

Today, I’m speaking with Candice Mason from Mother Cuppa. Candice is a tea sommelier and herbal tea blender focused on supporting women’s hormone health and overall wellbeing. Her journey, shaped by experiences with endometriosis, induced and reversed menopause, and early menopause, led her to create blends that not only taste great but also support holistic health.

In this episode, we explore:

• The art of tea blending, its origins, and how different ingredients can enhance your health and wellbeing.
• How Candice turned her passion into a business with a strong focus on ethical product creation and sustainable packaging, free from microplastics.
• The benefits of marketing to a niche audience and growing her customer base naturally through ecommerce and face-to-face events, including high-profile festivals like CarFest and Happy Place. These in-person interactions have helped her build genuine connections with customers, creating a unique experience beyond typical customer service.
• The introduction of a subscription-based model, allowing customers to enjoy her unique tea blends regularly and conveniently.

There’s lots to to take away and try in your own business. 

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Mother Cuppa Website

Mother Cuppa Facebook 

Mother Cuppa Instagram 

Candice Mason LinkedIn 

This episode is sponsored by my new membership - Amazon Made Easy.

I know selling on Amazon is hard.  I know it’s not always possible to pay for support, and I’d love to help you achieve your goals for Amazon, wherever you are.

Amazon Made Easy is a place where you can get advice, updates, training and support from me, plus a community of other Amazon sellers, for a single monthly price.

I’ll be honest, I don’t know exactly what you need, or how you’d like me to deliver it - so I’d love you to join me right at the start and help to shape the membership.

Doors are open until 8 November.  You can sign up now, for £19 a month (which is the price you’ll pay forever!)

Here’s the link

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon.

Key takeaways:

• Setting up an Amazon Seller Central account involves choosing between a professional or free plan - we talk about both!
• Referral fees on Amazon range from 5% to 15% based on the product category.
• Using Fulfilled by Amazon (FBA) incurs fees for storage and shipping based on product size.
• It's crucial to calculate all costs involved in selling on Amazon to ensure you can make a profit

Mentioned in this episode:

FBA profitablity calculator: https://sellercentral.amazon.co.uk/hz/fba/profitabilitycalculator/

My guide to using the calculator: https://youtu.be/Mso8UMYNCfo

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop 

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is  joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well.

I know many of you have been asking about Faire, and I've been looking for someone who really knows their stuff to come and talk about it. When I found out Lucy was not only succeeding on Faire but also helping other businesses do the same through her YouTube channel and consulting work, I knew she'd be perfect for this conversation.

In this episode, we're going to talk about:

• Why Faire can be a great replacement for traditional trade shows
• How the money side works - from commissions to managing your margins
• The perks of using Faire, like how they handle the risk of unpaid orders and take care of all the paperwork
• Getting started on Faire - from getting approved to being found by customers
• Building up those all-important customer reviews

Lucy has built a great relationship with the Faire team and is a regular at their events. Her success story really shows what's possible on the platform - she's grown her business significantly through Faire's digital marketing and continues to bring in new customers every day.

So whether you're just thinking about joining Faire or you're already on there but want to do better, Lucy's got some really practical advice to share with us today.

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Lucy is very kindly offering the first 20 listeners who use the code VICKI50 50% off her digital course and SEO templates here 

Faire

Wholesale email newsletter templates 📧 

Wholesale acquisition emails 

Fix your Faire SEO with ONE template 🤯 

Candid Founders YouTube

If you are interested in consulting email Lucy on [email protected]

Bare Kind

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop 

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Welcome to my new series of mini-episodes focused exclusively on the intricacies of selling on Amazon. Designed for entrepreneurs at all stages, these concise episodes will provide targeted insights and practical strategies to help you sell on Amazon.

I hope that by the end of the episode you'll be left with a sense that, despite the challenges, selling on Amazon could be a great opportunity for your business.

Key takeaways:

• Amazon can be an excellent marketplace for small businesses to reach new customers.
• Selling on Amazon involves challenges, but it can significantly increase brand visibility.
• Using Amazon's Fulfilled by Amazon (FBA) service can save time on order fulfillment.
• Many customers shop on Amazon because of its convenient payment and shipping options.
• It's essential to optimise your product listings on Amazon to attract customers.
• Amazon provides opportunities for global sales.

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop 

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

If you are an Amazon seller, this is the episode for you. Amazon made some big changes over the summer, and in this episode I run through what they are and how they might impact you.

We cover VAT being added to all Amazon sellers fees, the end of Amazon VAT services and changes to the inventory view in Seller Central. 

It’s a short one, packed full of lots of useful information.

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Masterclass: How To Start Selling On Amazon

FREE AMAZON CHECKLIST

FREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not Selling

Blog post about writing product listings 

Podcast: Common Amazon issues and how to resolve them

Podcast: The tools I use to run my business on Amazon

HOW I CAN SUPPORT YOU ON AMAZON:

My Free Resources 

Book a Power Hour with me

Is Amazon Right For You? Mini Strategy Session

Amazon Account Audit

Amazon Launch Package

Amazon Training Q&A Hour

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop 

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup.

Ruth shares how she identified a gap in the market for journals that didn’t assume traditional family structures, such as “mum and dad” or two sets of grandparents. By addressing this need, Colour Chronicles aims to avoid isolating families or leaving gaps in their memories.

We also dive into the journey of growing Colour Chronicles, from designing and printing journals with beautiful fabric covers to expanding the product range. Ruth discusses how the business has evolved from a kitchen-table operation to partnering with a fulfilment centre, and scaling from selling to friends in NCT groups to using a digital marketing agency.

Ruth highlights her experiences as part of the Santander mentoring program, which helped her build a team and bring in expertise for platforms like Shopify and Klaviyo. She also talks about the challenges and opportunities that came with transitioning from Squarespace to Shopify, adapting to shifts in the market—once dominated by Not On The High Street and Etsy —to now finding success on platforms like TikTok Shop, Amazon FBA..

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Colour Chronicles Website 

Colour Chronicles Instagram 

Colour Chronicles Facebook 

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop 

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Sarah Dixon Dale, owner of Bombaby, shares her inspiring journey from being a secondary school teacher to launching a successful ecommerce lifestyle brand. With a focus on creating unique handmade block print bedding and artisan homeware sourced from India, Sarah emphasises the importance of maintaining control over every aspect of her business. Throughout the conversation, she discusses the challenges and joys of working with overseas teams, the significance of building strong relationships with suppliers, and the necessity of developing skills in various areas of business management. Sarah also highlights the value of self-belief and resilience, encouraging others to overcome imposter syndrome and take ownership of their entrepreneurial journeys. This episode is filled with practical advice and heartfelt insights for anyone looking to bring their product ideas to life.

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop 

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This episode is sponsored by Therese at Small Business Collaborative.

One of the biggest challenges that product-based business owners often face is pricing their products right!

Therese pricing workshop

It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload?

I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to sell more online. Ella has made it her mission to teach everything she knows about ecommerce to founder-led businesses looking to thrive online.

We talk about when you should launch your Christmas ranges and how to manage your messaging whilst also juggling Halloween and Black Friday. We also cover the steps you can take to plan ahead, manage your workload and focus your marketing efforts in the right areas. There are so many good tips that you can implement right away. 

 The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

The Ecommerce Assistant Website

The Ecommerce Assistant Instagram

Elle Williamson Linked In

Elle’s Klaviyo Services

Podcast 162: How to get the most out of Shopify with Elle Williamson

Podcast 178: Email Marketing & Klaviyo - with Elle Williamson

This episode is sponsored by Therese Oertenblad & Small Business Collaborative

Therese Oertenblad (Ørtenblad), works with purpose-led, product-based business owners who want to grow their wholesale and create a powerful, consistent income stream for their business. Therese’s mission is to help you find joy, ease and confidence in selling so you can build a profitable business that works for your lifestyle.

Small Business Collaborative Website

Small Business Collaborative Instagram

Podcast: Let’s Talk Shop 

Small Business Collaborative on Facebook

Let’s Talk Wholesale Facebook group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in England and created in a sustainably conscious and ethical way.

If you're curious about what it means to become a B Corp and how businesses can achieve that status, this podcast is for you. In this episode, I dive into that very question with Michelle, but our conversation doesn't stop there. We also discuss what it takes to grow a successful brand, especially when it comes to building and managing a team. Michelle shared that she now leads a team of eight, and we explored how to know when it’s the right time to hire, the roles to prioritise, and the ins and outs of team management as your business expands.

If you're currently thinking about growing your own team or have plans to do so in the future, this episode is packed with insights you won't want to miss!

 The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Good Tuesday Website

Good Tuesday Instagram

Good Tuesday Facebook

Good Tuesday Tik Tok

Good Tuesday YouTube

B Impact Assessment - free tool

This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?

Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.

Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?

If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.

Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership