Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product.
The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle this process while maintaining other jobs, a balancing act that requires dedication and strategic time management.
This week's guest, engineer and entrepreneur Scott Deas, exemplifies this journey. Scott created Ooshky, a unique whiskey water pourer that combines the functionality of a bulb dropper and a pipette. This water drop-shaped jug allows whisky enthusiasts to add either a splash or a precise drop of water to their dram.
Scott sells Ooshky directly to consumers through his website and Amazon, and has also secured placement in over 20 retail shops. He shares his experience of bringing Ooshky to life, from the initial idea to prototype development and current manufacturing processes. Scott also discusses the unique marketing challenges of introducing a product so innovative that many people are unaware of its existence.
As a startup founder with a full-time job, Scott offers valuable insights into time management, task prioritisation, and the importance of identifying which activities to eliminate to make room for both his career and entrepreneurial pursuits.
Scott's story is a realistic perspective on the dedication required to turn a product idea into a successful venture while maintaining work-life balance.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Ooshky Website
Ooshky Facebook
Ooshky Instagram
Ooshky LinkedIn
Ooshky TikTok
Ooshky Youtube
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This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
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Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.