Broadcast Geeks: Find Your Audience, Tell Your Story and Gain a Following Online

Today I want to ask you a question…

How have things been going for you with your online business?

Good…

Or not as good as you would like it to be?

If it is the second answer, then I want you to look at your mentality when it comes to your online business.

Do you have the long term view or the quick buck mentality?

What do I mean here…

When I started out online I had the quick buck (money) mentality.

Basically I wanted to earn money, but doing it the easy way.

We all get sucked in by these promises.

Making money online is easy…

Making money whilst you sleep…

I could go on.

How has this worked out for you?

I bet not too well…

It was the same for me!

My early mentality was the quick money

Back in the day I was building auto blogs that pulled in content from Amazon and sprinkled in my affiliate links.

I DID make sales, but my conversions sucked. I was making sales by accident.

It wasn’t like my site was engaging, interesting or anything special.

It wasn’t until I changed my mentality and built solid sites with real helpful content that my income started to increase.

I went from a few dollars per month to over $2,000 per month consistently …

The same is true for my current business model.

I am not seeking to make money at all costs.

No, my core values are to help others first.

I want to teach and transform from the heart. If I can successfully do this, then my business has a whole different meaning for me.

I am building my business with a long term view and goal.

Why the long term view is a good mentality to have

By building your business with the long term view, you are not going to be taking shortcuts.

You will do things right and even do things that in the long term can increase your brand awareness, even if they do not directly bring you in sales or income.

You know that this brand awareness and helping others is what will motivate and drive people to get to know, like and trust you and your business.

Instead of people feeling that you are only in it for the money, they will feel like you actually have their best interests at heart.

And you should!

I am now six months into my journey and as of yet, I haven’t had any products at all for sale here within Broadcast Geeks.

I have been building this platform (Broadcast Geeks) as I wanted a solid hub and place where people can come and find me, get to know me and access my content.

I can and will help people, but I am also building a business.

That means I will be releasing products for sale that genuinely help people.

It means my products will have my heart and soul put into them, and it means I will build my business with my customers in mind.

If you haven’t been gaining the traction you desire online, then I urge you to step back and take a long hard look at what your mentality has been up to now.

Is it the quick buck (easy money) mentality?

…and if it is look to make that change today!

Here is my condensed list once again.

Thinking you will sell large quantities right away

Building a product for you and not your market

Not putting enough focus on promotional strategies

Not having a sales page that convert buyers

Not giving more value than the price implies

Not even starting because you’re afraid

Scared to email their newly built list of subscribers

Too much content in each slide

Not putting a funnel in place

Don’t wait to you have the perfect product

I value your feedback, so please send me your feedback or leave your comments below. If you have any more mistakes you faced or are aware of, then I would love to hear them.

I recently had a call with a business coach where we were looking into my business and developing systems for myself moving forward.

Within the call I was asked some very challenging questions, and some outright awkward ones to answer.

…But i did answer them all!

One such question posed to me was:

How much of Chris Cole are you bringing to your business?

and your blog posts, products and videos within Broadcast Geeks?

Now, I am normally good at being myself within my videos, but when I thought (honestly) about this, I found that I am still a little reserved on some elements. I still hold back on opinions, being fully honest of my feelings and more keeping myself reserved.

I realised that this HAS to change!

You MUST do the same…

You may be thinking that it might not be good business sense to bare all and be opinionated, speak out, be yourself.

You could potentialy drive away people from you and your business.

…I totally agree you CAN!

However, you will also act like a magnet for others. They will be drawn to you.

YOU will find that your personality is actually the hidden magnetic force that people are attracted to and if you feel you need to suppress this or be a different person for your business, people will subliminally pick up on this.

They won’t maybe know why, but they will know that they are not seeing ALL of you. This in turn may leave them not just as drawn to you or moving on to someone who does attract them.

If you think about many of the known celebrtities online, people are drawn to them because they are themselves. There is nobody like them, yet there are many who try to be like them, and it is these wannabes that are not being true to themselves.

So with that end, I and going to be brining more of my personality into Broadcast Geeks and my online business. I understand it may not be for everyone but that’s their promlemo and not mine

You might be the one person reading this that has, in the past, listened to the peer pressure or your own self-limiting beliefs and not done something because you're not an expert.

But let me pose this question to you.

How do you gain the necessary experience if you only read up on things?

if you only digest and learn the information..?

but never actually going out and doing things...

You see - we learn more by doing!

In today's post and podcast episode, I posed this question to myself;

Chris - why are you doing your Podcast when you're no expert?

and I decided (after I had battled with the inner voices) that I was going to make my mistakes as I move forward.

it is in the doing where I will make the mistakes, and learn how to overcome obstacles that I may face.

So I urge you, if you are reading this post and there is one thing you have put off die to listening to the peer pressure or inner voice telling you

'you can do this'

or 'you need to learn and understand more before you can take action'

Then start taking action! Just begin.

Look at this website, and my Podcast. I only got back online 11th February 2017 and as of today 30 July 2017 I have built this website, published 42 posts and this is my 22nd Podcast Episode!

So to answer the WHY I publish my Podcast I have broken this down into the reasons for me and also the reasons for you my listeners and readers.

The reasons for ME:

I have a calling to do this

I enjoy it

I love to give and help where possible

I love the technical side of things

I am growing an asset of digital content

building a solid foundation

branding me along the way

It is another skill I want to learn

I need to get better at my delivery of content

It adds another dimension to my content and website

I may gain a new or different audience

I get to explore and try new things

The reasons for YOU:

You get to know me

You also get to know what I stand for

You will get training, advice and guidance from my podcast and posts

By following along you will find I have a lot of experience that will help you

I have a BIG heart and love to help people

I have a calling to do this...

You get to ask your questions

I CAN help you

I can teach you new things

I am self taught

To inspire you

To tell you that you CAN do it no matter what

There are of course a lot more reasons for me doing this, and I am sure as I grow in experience and knowledge I will move onto other things.

I will keep pushing myself, challenging myself and seeking to grow. This is something we all should be doing.

I urge you to stop listening to those limiting people or beliefs and just start today!

Problem: Immediately Starting out with fancy logos or intros

FIX: Start out with a cold open, something that grabs the attention of the viewer and hooks them. Then have your branding

Problem: Music too loud

FIX: Set your levels and listen back to this. Ask does the music need to be there, and if so turn the volume down. You will know when you listen back

Problem: Poor audio or unable to be hear

FIX: Ensure you have a good microphone and gain set your levels so that you can be heard within the video

Problem: Breathing over the microphone a lot

FIX: This is classic from people with integrated headsets and microphones. Lower or raise the microphone away from your breathing zone and stop this annoying breathing into the microphone.

Problem: Video recording beside a window

FIX: if you do this, then you may be hard to see and the white balance will be off.

Problem: messy background

FIX: Look at your recording area if it is a talking head and tidy it up. Nobody wants to see your messy room or even worse, your dirty laundry

Problem: messy desktop

FIX: This is a classic for many people recording their screens. You can hide desktop icons in your computers and make it appear clean.

Problem: making people sit and watch you type urls etc

FIX: People do not need to sit and watch you typing out urls. either have them already typed or if you are recording, then edit it so that people don't have to watch the full thing. Trust me, they WILL Get it if you start typing and it jumps to it typed and the page is loading

Problem: not having your tabs prepared in advance

FIX: Plan ahead and open all necessary tabs and accounts as this will also save you from having to log into sites if you have already done so in your tabes you prepared before hitting record.

Problem: having Skype on whilst recording

FIX: I see this all of the time, you either can see overtime a friend logs onto SKYPE or messages them one recent video even had someone trying to call them whilst they were recording.

LOG OUT of this and others when recording

Problem: Mobile phone ringing or texting in the background

FIX: I have also watched many videos where text messages or even phone calls happen during the training. I have even had one where they didn't edit out the call!

Problem: not being able to see smaller details when explaining something

FIX: sometimes it is harder to see smaller details on a page when recording your screen. Learn to zoom in on these details as some people need to see this and it saves them from struggling or having to rewatch the same portion of the video repeatedly.

Simply learn to zoom when needed.

Problem: poor lighting

FIX: it a talking head video you need to be seen. If you do not have enough natural light, then look at turning on lights or even investing in purpose built lighting for your videos recording. This is also true for some people with webcams. It is hard to see you.

Turn a little light on

So you’re sitting there staring at a blank screen…

your mind is blank

you are lost for inspiration…

You cannot seem to come up with any good ideas for your content

It is tough…

I’ve been there myself in the past.

That was before I created my simple system that ensures you never run out of content ideas for your digital products and blog posts again.

Wanna know how i never run out of ideas?

Here is how you can ensure you never run out of content ideas for your digital products and blog posts again

firstly you have to get yourself organised

…just a little, of course

The best thing you can do here is start with your seed idea and literally dump everything you can think of. Do not stop to consider if anything is correct, in the correct place or even if it fits. Simply just get everything you can down into the mindmap in the beginning.

Once you have entered everything, then it is now the time where you can begin to organize things into sections or modules. Very quickly you will begin to see clear segments or even modules that you can create. They can also become your section and paragraph headings.

In the video I used Xmind, but any mind mapping software or even paper is fine to do this brain storm and dump of information. Once you have it out, then and only then can you begin to organise it and create something from all of the ideas.

[Read More at https://broadcastgeeks.com/20 ]

In what niche are you seeking new leads?

Before we begin you need to know what niche you are looking to grow your leads in. This sounds like an obvious choice, but whenever I ask people what niche they are in, they tell me the top level market and they have not niched right down into he sub markets, or they do not understand there is a difference and this is a critical distinction to make.

For example; Weight loss is a market and NOT a niche…

…You’re probably thinking – What the heck Chris?

Weight loss is a niche…

I will tell you this… No. It is NOT!

A niche would be something like; ‘The Ketogenic (Keto) Diet’.

This is within the weight loss market, but niched down to a specific area within a general overall market like weight loss.

Weight Loss > Dieting > ‘The Ketogenic (Keto) Diet’

Fitness and aerobic workouts is another niche, still within weightloss (or fitness), but niched down. To further sub niche, it could be ‘aerobic workouts for over 40 year olds’

Take Online Marketing – That is a Market – NOT a niche!

Now if you sub niche down to you come to a deep level niche like – ‘Facebook advertising for ecommerce stores’, if you can get right down to this level, then THIS is a niche!

I hope you now know what I mean by know what niche you wish to build your list within!

You can always go for a general market and in most cases you will not have the same passionate people and will not have the same results from your lead magnets as they are too general.

So I say, firstly KNOW your niche or at least what niche you wish to grow your leads within and then by knowing this, it will help you to begin the creation of a valuable and more inportantly in demand lead magnet that is designed specifically for that niche and directly for a very specific sub section of the market.

Rather than seeking to include everybody with your niche you actually do want to rule out people with your niche selection. If you single out the correct niche, then you will be able to directly target people within this target group and the lead magnet will be highly relevant to them and their needs, therefore giving you better results.

Easy Steps For Video Recording and Chroma keying With Your Home Green Screen

Chroma Keying and Green screen technology sounds very technical and that is why many people get confused or even do not understand how to use these techniques within their videos.

Think Photoshop – Only for Videos

Photoshop has transformed image manipulation and editing for the better. The success behind it is that is allows you to add layers on top of each other and also edit these layers individually enabling you to create visually stunning images. You can create some amazing designs and literally transform your images into works of art.

The beauty of being able to edit each specific layer is you can manipulate, edit, crop and even remove the background of one layer and be able to see what is below (or behind) that layer. By using this technique, adding drop shadows and outlines and many of the other features within photoshop you are able to do amazing things with your images.

You can also have layers similar to Photoshop, only with video

With the correct video editing software, you can add layers, images, remove backgrounds and build up an amazing looking videos with the similar layer options you have available within Photoshop.

The process to remove a color or background in a moving video is called Chroma Keying and this software treats each frame as a separate image, removes the selected color and then allows you to see the layer(s) placed below.

This enables you to produce some amazing effects within your videos.

Are you looking to add extra effects into your videos?

Maybe you’re seeking ways to spice up your videos…

or feel like your video backgrounds are boring or not exciting enough…

Then you can change this very quickly with the use of a green screen and Chroma Keying within your videos.

You are here as you are interested in making your videos better, and looking more professional. With the use of a Green Screen, Chroma Keying and inserting different backgrounds into your videos, and possibly photos you can easily do this.

This technique is also referred as:

Green Screen Video

Chroma Keying

Blue Screen

Color Keying

Color Separation Overlay

Maybe you have heard of Green Screen and the technology behind it, but didn’t realise you can actually Chroma Key at home with a few simple elements.

The Essential Equipment You Need To Start Your Own Podcast

Are you dreaming of starting your very own Podcast, but don’t know where to start?

Maybe you’re thinking it is really complicated, you don’t know where to start, and that is why you are reading this page.

I can understand, it does sound super technical to get setup, there are a million and one things you have to get done you have to get extra equipment to enable you to begin Podcasting.

Or do you..?

I often get asked, Chris… What equipment do I really need to start a Podcast?

My answer quite often surprises them…

(My Answer…) – Not very much to be honest!

In short, you may only need a simple headset ($20/£15) with Microphone, a computer and somewhere to host your audio files, and that’s it.

If you have a smartphone and a simple set of headphones with in-built microphone you have pretty much what you need right there.

Now don’t get me wrong here, you can add a lot more bells and whistles to make your show better, the audio cleaner, better hosting with more details or basic stats so you can check and keep an eye on your essential numbers…

…but to get started do you really need all of the equipment?

That’s up to you to decide, but remember you can create and run your very own Podcast on a very limited budget with limited resources. Anything else is just there to enhance the experience for your listeners and subscribers or to enhance the show and business overall.

Do you get nervous or even freeze up at the thought of recording a video or stepping in front of your webcam?

Would you believe I used to be the exact same…

You might not, but in fact I froze up, stammered, stuttered and tripped over my words.

I would get knots in my stomach when I hit the record button.

I knew what I wanted to say, but as soon as I hit that record button, I would get nervous, make mistakes and never get anything done in the first take (or first five for that matter)

Then once I had finished recording, I would fuss and edit for HOURS!

Yet today that is different for me.

People now say to me:

‘Chris, you sound confident in front of the camera’

‘Chris, your videos sound and look good quality’

‘Chris, can you help me with my videos?’

So what changed for my videos?

I guess I didn’t give up, I worked through all of the barriers I faced (and still face) to get to the point where I am today.

…and this got me thinking.

Are YOU Camera Shy?

Maybe you have put off or outright refused to get in front of the camera due to this fear.

The thing is, if you are here reading this blog post, then you would like to get better at recording and creating videos.

Now I do understand there are issues others may have that may be a bigger problem (for them) than I faced (think speech impediments…) …and this may take a lot more than my top tips, but again you may still have that desire to start recording and my advice is to keep going on your journey.

Today I want to try and help you by revealing my top tips for getting over Camera Shyness or Fear of the Camera

Before we set out my top tips I want to say that this is a skill you can learn over time. Simply follow my tips, apply, learn, grow and keep pushing forward and eventually you will feel better with your videos and stepping in front of a recording camera.