Broadcast Geeks: Find Your Audience, Tell Your Story and Gain a Following Online

In todays show I wanted to discuss and reveal why I believe digital product creation is such an amazing and lucrative business.

I have experienced setting up a traditional business, and know of the associated costs and financial drain a business like that can be.

Whereas inside todays Podcast, I reveal that you can setup and run a digital product business on a shoestring AND with very high return on investment and profit levels.

How Using Value Ladders Will Increase Sales, Revenue and Customer Engagement

Every business, either online or offline should always be looking to Increase Sales, revenue, and customer engagement.

Did you know that there are simple methods you can employ within your business that will help to grow your authority, increase sales, engagement and ultimate revenue generated?

In-fact, if used correctly, these simple methods or systems can revolutionise your business overnight.

You can do this by introducing value ladders into your business…

Maybe you don’t even know what a value ladder is!

…Or WHY you MUST have one within your business?

Do not worry, I am going to explain exactly what a value ladder is and how employing them in your business can instantly boost your business.

Think of this concept – You have various entry points into your business. These can be from a simple free offer to low priced offer and right up to what you consider your medium or higher value offer.

But the thing is, you can always be offering more to your customers, you will also find there are also customers who are seeking more or extra from you and you may not be currently offering this within your business.

Even if you are offering a lot within your business, you MUST look at what extra you may be able to offer.

Because at the end of the day, if you are not seeking new ways to make more offers, then your business is either stale, stagnant or in decline.

So what is the 30,000 foot view of a Value Ladder?

In simple terms, a value ladder is a way to structure your business in order to appeal to your target audience at different phases of their growth. This is by offering something with more value to your customers or clients, and as your personal commitment increases, the value and price also increases and people step upwards on your value ladder.

Meaning the more value you offer in terms of time or information, then the more closely connected they are with you and as such they will be stepping up your value ladder.

So in the digital marketing world this means you offer more of your personal time or personal experience to one person in exchange for offering them more knowledge and your consulting skills.

By having a value ladder in place, it proves your authority in the eyes of your customers. It also gives you the edge over others as you have this structure in place as it ensures you have products or services available to continue to serve your clients as they grow with you.

How do I structure a Value Ladder?

Welcome to Podcast episode 13:

Why You MUST Be Consistent and Persistent With Your Business and Marketing

If you have been following my journey, then you may know of the turmoil that is happening in my personal life. This goes a long way to explain why I am currently struggling with my online business's focus and getting back to my online business in full.

In the main, I have a lot of other stuff going on that I have to deal with, plus I also struggle to focus or spend the required time in order for me to gain proper momentum.

That left me struggling with being persistent and consistent in my promise of releasing a new Podcast episode every week.

This is something I do want to do, for both myself and for my subscribers and listeners.

On the inside of todays episode I discuss why it is important that you must be consistent and persistent with your efforts.

I also reference someone why now has celebrity status, but it only took him 25 years of hard work and effort to get there.

The main takeaway I wish to get across in this episode is look to be consistent with your efforts and never give up when you are thinking things are not going your way.

Whilst you are being dedicated and focused to your consistency, you are also getting better at what it is you do. Meaning that when it is your time to shine you are prepared, ready and have put in the ground work up front.

Just like in the case of this very Podcast, by being consistent and focusing on delivering an episode every week, I am growing my podcasting skills, presentation skills, content library, and subscriber base one episode and subscriber at a time.

I get it, we all have times when we lose momentum or totally lose focus. But how do you deal with this loss of focus or momentum?

I have had some issues in my personal life that have taken me from being highly focused and working with momentum to being at a near stand still.

Only for my commitment to THIS Podcast to deliver an episode a week, I would most likely let time drift past and I wouldn't maybe be seeking to get back online so quickly.

Maybe I should go an take time, but it is not what I want to do and this is why I have opened up todays podcast with the question and then went on to discuss this and ask for your feedback.

How do YOU deal with a loss of focus or momentum? I would love to hear from you!

This is Part2 of a series of interviews. Look out for Episode 6 where we covered a Goal of Marketing and then ensure you listen to this follow up episode where we teach you how to have a SMART Facebook Traffic Formula -

Today you need to know how you can grow & scale your online business by introducing a SMART Facebook traffic plan.

To do so you need to consider your advertising budget, how you are going to spend this and on what types of traffic and where...

All this plus optimimizing your ad spend and driving down the cost of acquiring new leads and customers into your business.

This is cutting edge marketing, and is what is working RIGHT NOW - so you need to tune in, take notes and then get out there and take action and start having your own SMART Facebook Traffic Formula in your online business.

Todays episode is very personal and raw. It is not based around marketing and is more a very personal update from Chris on what has been happening in my personal life.

I am completely open in this episode, and in some ways it kind of explains the WHY I went offline and lot everything in the past before I began my journey back online.

I actually hesitated and struggled (internally) in making the necessary decisions around the initial launch of my podcast. Today I chat about my Podcast setup and why I struggled in getting my podcast setup and launched.

Though as I write this blog post, I can tell you where I am at with my setup.

I have now embedded the recorded, produced and uploaded audio podcast within this post.

believe it or not…

This is Episode 9!!

However

To date, I have still not officially launched this Podcast.

It is NOT currently listed in iTunes, Stitcher or any of the other Podcasting platforms.

Up to now the ONLY place you could have found this audio content was right here within Broadcast Geeks Website.

So WHY have I been so hesitant in setting up my Podcast?

I have had a few issues that I needed to process before I could proceed.

My Podcast Player Indecision

Firstly I want to chat about my indecision of Podcast players for my show.

Now you may be thinking, Chris…

Why would that hold you back, simply change out the player as you go.

My problem was I own (and use) Audello and while I love this player, if I used this I would or could also use it for my Podcast RSS Feed.

If I decided later on I wanted to change it would mean I may have a lot of work in changing things over.

So I held off…

Why You Should NOT be scared to make a change in your business

I have been there too many times…

I know there needs to be a change, but I ignore it

or I simply walk away and never do it.

I had the same feeling with my business.

But the thing is, I have only been back online 7 weeks.

How could I possibly need a change after a mere 7 weeks back online.

You see, I simply was not happy with something.

I felt it in my heart, my bones, you know , the feeling you have when you just KNOW you have to take notice of.

Well that was how I felt.

So I could not ignore it.

What was it I needed to change?

Fo me, it was the layout of this site, the blog.

I had a magazine theme installed and whilst it did look nice on my PC I felt the layout of the theme and the marketing message I was conveying did not match up.

I was teaching that you have to have a CLEAR marketing goal, yet when i looked at my marketing message that did not say that to me.

The thing is this may seem a little overwhelming initially.

Here is why…

You have to have a goal of marketing not only within your business, but in each and every step within this business.

Now do not get to worried about this, as once I explain this, you will hopefully have a few aha moments.

So here is what a goal of marketing looks like in stages.

What is the 30,000 foot view?

You have a main strategy. You have something for sale and you are looking to sell this online.

Now you have to look at the HOW you are going to market and sell it.

Is it going to be via affiliates?

Your blog?

Podcasts?

Paid ads?

Webinars?

You get the picture. Firstly you need to know how you plan to sell your products.

This is GOAL Number 1

If you are selling anything online, then you must always seek to increase your sales and conversions.

That is if you want to increase and grow your business.

To do that you have to work SMARTER rather than harder.

You need to think outside of the box and look into the traffic sources that are available to you and see if you can introduce any of them into your business to grow your revenue streams.

Do you know what the different online traffic sources are?

Maybe this is new to you and you are looking to understand traffic online and the different classes and grades of online traffic.

The traffic of course ranges from the free traffic sources right up to paid traffic and all between.

Once you consider the different traffic engagement levels available, you may understand why your conversions can vary. If the prospects are already aware of you, then promoting your business to them is going to be an easier task. If the prospects have never heard of you, then of course it is harder to get a sale.

What do you do about the different traffic engagement levels to increase your conversions?

This is where having a smart traffic plan comes into your business.

Would you like to know how take cold traffic and make it convert?

If so, then we cover this in detail inside of todays Podcast.