BRX Pro Tips

BRX Pro Tip: The 30 Percent Rule Transcript Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let's talk a little bit about the 30 percent rule. Lee Kantor: [00:00:09] The 30 percent rule comes from Steve Jobs when he was in Apple. A lot of people [...]

BRX Pro Tip: The Company We Keep Transcript Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let's talk about the company we keep. Lee Kantor: [00:00:10] Yeah, it's very important that all the studio partners we have out there in the marketplace are hanging [...]

BRX Pro Tips: The Money Conversation Transcript Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, let's talk about the all-important money conversation. Lee Kantor: [00:00:10] Yeah, it's important to know what a sales win looks like for your prospect in terms of dollars. That [...]

BRX Pro Tip: Too Busy to be Successful Transcript Stone Payton: [00:00:02] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, an early mentor of mine used to say that so many people are just way too busy to be successful. I always thought that was funny. Lee Kantor: [...]

BRX Pro Tip: Track and Tweak Transcript Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Two very important disciplines in this thing of ours, Lee. Track and tweak. Lee Kantor: [00:00:11] Yeah. With so much information at our disposal nowadays, it's important to really pay [...]

BRX Pro Tip: Should I Charge for the Show Concept Meeting Transcript Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, the lifeblood of this business are effective show concept strategy sessions. Often, we call them show concept meetings. But, you know, there's a lot [...]

BRX Pro Tip: Positioning Answers the What Business Are We In Question Transcript Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I've heard you say on more than one occasion, positioning really answers the "what business are we in" question. Can you explain that [...]

BRX Pro Tip: No Proposals Transcript Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you, Lee, anyone who has hung out with me for any length of time knows I have never, I will never, I do not write proposals. But let's talk it through a [...]

BRX Pro Tip: Never Forget Expertise, Not Service Transcript Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, you are fond of saying never forget expertise, not service. Lee Kantor: [00:00:12] Absolutely. I think that this is one of the traps that we run into [...]

BRX Pro Tip: Hold Your Clients Accountable Transcript Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, we really feel like it's important that we take on the responsibility to hold our clients accountable. Let's talk that through a little bit. Lee Kantor: [00:00:16] Right. [...]