This is episode 723.

Read the complete transcription on the Sales Game Changers Podcast website.

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Today's show featured an interview with Bryon Kroger, CEO of software development firm Rise8.

Find Bryon on LinkedIn.

BRYON'S TIP:  "Give away all your secrets. Every single one of them. If you want to have a value-based conversation with somebody, show that you’re willing to give them value in the first place. The worry here with everybody is if I sell the secrets, they won’t need me, but I promise, they’ll still need to buy the implementation."