The Focus Group

Bud Light Marketing Gaffe Lingers

03.09.2024 - By The Focus Group, Tim Bennett, John NashPlay

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Shop Talk looks at the financial cost that the Bud Light Boycott has had on the holding company InBev. But first, Caught My Eye features an Irish woman who claimed a back injury, but gets caught by the insurance company winning a Christmas Tree Throw. Also, an Ohio State University student gets caught peeing on a PRIDE Flag on private property. He returned a few days later to apologize, but the family is moving forward with multiple charges. George Draper Dayton, founder of Dayton’s and what became Target Department stores, is our Business Birthday.

We’re all business. Except when we’re not.

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