Build it Like a Business

Stories are a powerful way to connect with your audience. They help you build relationships, they make you more memorable, and when you’re really clear on YOUR story it’s easier to talk about your business and communicate how you serve others.

But what is the cost of using your own life as an idea bank for stories for your business? Is it possible to communicate effectively without giving up your privacy?

On this episode of the Build it Like a Business podcast I’m talking to Molly Hudson to answer this question and more to help you communicate more effectively and build lasting relationships with your audience without sacrificing your privacy or totally bearing your soul!

🔗 Links from today's episode:

• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community
• Get a FREE AnchorCard Digital Business Card
• Get done-for-you social media content
• Follow Molly on Instagram

Do you have a lead generation strategy that just isn’t converting the way it should? Do you feel like you’re constantly hustling to find new leads but consistently coming up short? If so, you’re going to want to tune into today’s episode of the Build it Like a Business Podcast! In this episode I’m sharing the 3 most important parts of an effective lead gen strategy so that you can have a steady flow of hot leads coming into your business.

🔗 Links from today's episode:

• Register for the FREE Leads for a Lifetime Challenge
• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community
• Get a FREE AnchorCard Digital Business Card
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It can be easy to blend in with the thousands of consultants representing your direct sales company. But there’s one thing every successful network marketer has in common: they leveraged their personal brand to stand out in a crowded market.

Your personal brand is what sets you apart and makes your business about more than just selling a product and today my guest Shannon Parker is sharing her best tips for building a personal brand with your direct sales business.

🔗 Links from today's episode:

• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community
• Get a FREE AnchorCard Digital Business Card
• Get done-for-you social media content
• Follow Shannon on Instagram:
• Visit Shannon’s Website

Leads are the lifeblood of your business. Without them, you can’t book and you definitely can’t sell. But if your lead generation strategy leaves you exhausted, burnt out, and broke then you’re going to hit a wall and your flow of leads will eventually stop.

So which strategies are worth your time and energy? That’s exactly what I’m covering in today’s episode! We’ll talk about the two strategies that are costing you more than they’re making you, which strategy can work but only when done right, and the most proven, most effective lead generation strategy every business owner needs to be using.

✅ By the end of this episode, you'll learn:

• Which lead generation strategy is the biggest money pit
• The 1 lead generation strategy with the lowest effort but highest return on investment
• The most versatile way of getting new leads so you don’t get burnt out
• How to get started attracting leads that you know are 100% interested in buying your product

🔗 Links from today's episode:

• Join the FREE Leads for a Lifetime Challenge at AnchorDesignCo.com/challenge
• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community

Pages, groups, timelines, oh my!! You know social media is important, you know you need to show up if you want your direct sales business to grow, but where? Instagram? Facebook groups? Your personal social? Today I brought in social media growth expert Brtittne Ash to help you learn which platform is going to give you the biggest bang for your buck so that you can confidently show up on the right social platform for your business.

✅ By the end of this episode, you'll learn:

• What is the difference between Facebook pages, Facebook groups, Instagram, and personal profiles
• When to use Facebook vs. Instagram
• How to attract the right people to your social media to you eventually convert them into customers
• Why it’s so important to get clear on your ideas customer and messaging if you want to see consistent results

🔗 Links from today's episode:

• Download 5 FREE social media caption templates
• Join the Savvy Social Tribe
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• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community
• Get a FREE AnchorCard Digital Business Card
• Get done-for-you social media content
• Get Brittne’s Instagram Masterclass
• Follow Brittne on Instagram

Where to start, what to sell, who to sell it to… adding a digital product to your business is a great way to diversify your revenue streams but easily become overwhelming before you’ve ever even taken the first step. Not today, though!

Today, I’m chatting with Megan Martin of Megan Martin Creative and the Digital Lab to talk about all things digital products. We’re covering who can benefit from adding a digital product to their business, how to figure out what your product should be, and where to start once you’re ready to create your very first digital product.

By the end of this episode you’ll know exactly what to do first to get started creating your first (or next!) digital product and have the confidence you need to get started on your digital product journey!

✅ By the end of this episode, you'll learn:

• Where to begin if you want to create a digital product
• What to do if someone else already created your idea
• How to stay focused as you get started creating your digital product
• The biggest roadblocks most digital business owners run into
• 3 Action steps to take today if you’re ready to create your first (or next!) digital product

🔗 Links from today's episode:

• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Get a FREE 30 Day Trial of Megan’s Digital Lab Membership at AnchorDesignCo.com/digitallab
• Follow Megan on Instagram
• Visit Megan’s website

So you’ve brought on a new team member or two. Congrats!

While building your team is certainly exciting, it also comes with some important responsibilities. Training and onboarding new team members is vital to the success of their business. What you do in the first 30 days to train a new team member and what your team member accomplishes in the first 30 days will set the foundation for their business. (No pressure! 🤣)

In today’s episode, I’ll talk about why training new team members is so important and the role your onboarding guide plays in this training. Then, I’ll dive deep into 4 things you need for your new team member onboarding system to be a success.

You can take the things you learn in today’s episode to develop an onboarding guide or system that empowers your team members to be successful in their own businesses.

✅ By the end of this episode, you'll learn:

• Why you can’t just make up team member training as you go along or leave it up to your upline
• How taking ownership of the training and onboarding process provides a better experience for new team members
• Why onboarding guides are such a powerful tool to help new team members (and yourself too!)
• What you need to include in your onboarding guide to support new consultants in the first 30 days
• Why you need to avoid jam packing your onboarding guide with too much information
• Why your onboarding guide needs to be easy on the eyes
• How you can put more of your own personality into your onboarding packet

🔗 Links from today's episode:

• Register for the FREE 30 Days in 30 Minutes Workshop & get a FREE 30 Day New Team Member Onboarding Planner! 
• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community
• Get a FREE AnchorCard Digital Business Card
• Get done-for-you social media content

As a direct seller, parties look a little different these days. You’ve moved out from behind the kitchen table and into the far from pixel-perfect world of online parties. It was an abrupt transition that definitely wasn’t the smoothest ride!

But one thing that hasn’t changed is how important sales at your parties are. Online, in person, or a hybrid in between, sales matter. That’s why today we’re diving into one of the most effective ways that you can increase sales at parties no matter what format you use to host them.

By the end of this episode you’ll know exactly simple steps to take to start boosting your sales, how to minimize the additional work needed to make it happen, and you’ll even have the exact scripts you need to start implementing this strategy today.

✅ By the end of this episode, you'll learn:

• Why this strategy is more effective than any other method of boosting sales
• The exact step-by-step plan to put this strategy into action
• Simple scripts that actually sound like you so you have the exact words to say
• How to minimize the extra effort needed to implement these easy steps

🔗 Links from today's episode:

• Download a FREE a step-by-step guide for pre-profile with scripts included!
• Connect with Keleigh on Instagram
• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community
• Get a FREE AnchorCard Digital Business Card
• Get done-for-you social media content

Sometimes running a business can feel a little bit like a guessing game. What’s working? What’s broken? What is most important to fix NOW? What can wait until later?

Most direct sellers and network marketers don’t have a formal degree in business… most likely you started your business for a love of people, not a passion for metrics. As a result, things like tracking metrics seem very overwhelming. It definitely did for me, especially when I first started Anchor Design Co.!

But the truth is, you can’t just rely on your gut when it comes to making business decisions. Sometimes you need the numbers to back it up or guide you when you have no idea where to start!

On today’s episode, I chat with Nicole Boucher, Operations and Business Manager as well as one half of Pixie Dust and Profits, a podcast that takes case studies from Disney and applies them to small business. Nicole is an expert at all things on the numbers side of business, and she joined me to talk more about where people can get started with tracking metrics.

At the end of this episode, you’ll walk away feeling more at peace with metrics. Once you see that numbers don’t have to be scary, you’ll be able to identify some of the metrics you can start tracking today so you have the data you need to make important decisions about the future of your business!

✅ By the end of this episode, you'll learn:

• What a metric is and how it helps you understand where your business is now and where it’s moving toward
• How to complete the 5 Whys exercise to get a handle on your business expenses
• Why it’s important to start tracking your numbers, even if they are zero
• How long you should be tracking metrics before you have enough data to influence your decisions
• Which metrics people often forget to track (that are more important than you think!)
• The two most important elements of setting realistic goals that make sense for your business
• Four things that every small business owner should start tracking today

🔗 Links from today's episode:

• Follow Anchor Design Co. on Facebook
• Join the Build it Like a Business Community
• Follow Keleigh on Instagram
• Follow Nicole on Instagram
• Visit Nicole’s Website
• Listen to the Pixie Dust and Profits Podcast

🎉 Nicole's Freebies:

• Metrics Challenge
• Kick Shiny Object Syndrome to the Curb
• Nicole’s Metrics Tracker

Work-life balance is like a unicorn to most people. It’s something we’ve heard stories about and would love to experience. But we all have a sneaking suspicion that it’s just not real.

...At least not in the way we currently think of it. But what if reaching your goals in business and at home was less about trying to sustain a delicate balance and more about finding a rhythm and flow that changes with the seasons of your life and biz?

On today’s episode, I chat with Alexis Greco, a business coach who supports women who are network marketing leaders in finding rhythm in their home and business. As an entrepreneur, mother to 4 little ones under 7, and an army wife who is very active at her church, it’s safe to say she knows a thing or two about the joys and challenges of finding rhythm in life and in business.

Alexis shares her wisdom with us in this interview, which is packed with little gems that you can begin to practice yourself. By the end of this episode, you’ll have a better understanding of what rhythms are, why they’re important, and how you can cultivate them in your business and home life to make both more enjoyable.

✅ By the end of this episode, you'll learn:

• What a rhythm is and why it’s important to slow down and pay attention to the rhythms in your home and business
• Ways that “undertow” may be holding you back from creating positive rhythms that lead to success
• How consistent positive rhythms can help you overcome negative habits in your life and business
• A new way to look at work-life balance that focuses on flow and adjustment instead of equal weight
• How adding white space to your schedule can actually make you more productive
• How you can begin to develop a pattern of trust in yourself and your decisions
• Why paying attention to your home rhythms is important now more than ever

🔗 Links from today's episode:

• Join Alexis’ Facebook group
• Join the Build it Like a Business Community
• Follow Anchor Design Co. on Facebook
• Connect with Keleigh on Instagram