You wouldn’t be selling your product if you didn’t love it, but it doesn’t matter how incredible your product is: the quality of a product does not dictate how easy it is to sell.

The truth is, selling is more about the psychology of the buyer than it is the quality of the product. If your product is pure magic, but you are uncomfortable and lack confidence while sharing it… that will transfer to your customer, too. And an uncomfortable customer doesn’t buy.

That’s why we’re unpacking everything that contributes to the sale of a product beyond just the quality of the product itself. By the end of this episode you’ll know why your product just doesn’t sell itself and what you need to do to help your cold leads become lifelong customers.

✅ By the end of this episode, you'll learn:

• Why your product doesn’t sell itself, even if is incredible quality and your customers have a chance to “try before they buy”
• The most common types of sales processes for building fast relationships, even online
• Why you need to stop romancing your product and what you need to do instead
• The new cost of doing business in a world of spammy salespeople and distrustful consumers
• What ACTUALLY made someone buy your product if it wasn’t the quality
• The most important thing that you need to focus on if you want to make bigger, faster sales

🔗 Links from today's episode:

• Join the Build it Like a Business Community
• Follow Anchor Design Co. on Facebook
• Connect with Keleigh on Instagram

So many business owners get burnt out on social media to the point where they no longer look forward to posting or engaging. But what if social media could be fun again?

That’s exactly what we explore in today’s episode. My guest is Maghon Taylor from All She Wrote Notes - a calligrapher, author, and mom on a mission to spread happiness through her handwriting. Her posts always brighten my day, and she’s an expert at bringing joy to social media, so today, she’s sharing her best tips on how to bring the fun back into your marketing so it doesn’t have to feel like a chore .

My goal today is to help you release the pressure of perfection so that social media marketing feels less stressful and maybe even becomes something you look forward to! You’ll walk away from this episode inspired to bring some fun to your own feed with actionable tips to do just that!

✅ By the end of this episode, you'll learn:

• Why social media should be about bringing the party, not the ad.
• How showing more of your personality on social can help you build connections with your ideal customers.
• Why you should focus on your audience, not those who unfollow you.
• Different ways Maghon shares her personality, life, and products on social.
• How building relationships with your audience can help your business continue to thrive when you pivot or step away.

🔗 Links from today's episode:

• Join the Build it Like a Business Community
• Follow Anchor Design Co. on Facebook
• Connect with Keleigh on Instagram
• Visit the All She Wrote Notes website
• Follow Maghon on Instagram

Spring is finally here! I always find spring to be the perfect time for a fresh start. I don’t know about you, but I find myself decluttering and deep-cleaning my house to prepare for this new season that feels full of promise and growth. But spring cleaning isn’t just for your house. Why not harness that feeling of renewal and awakening you get with the changing of the seasons to prepare for growth in your business as well? In today’s episode, I’m giving you 5 simple ways you can spring clean your business and prepare yourself for a fresh start. It’s time to clear the cobwebs and the clutter to create a clear path for business growth in the new season! After listening, you’ll walk away with 5 actions you can take now to spruce up areas of your business so you can prepare for growth.

✅ By the end of this episode, you'll learn:

• How to clean up your technology and office space to remove distractions and things that don’t serve you
• Quick ways to refresh your social accounts and clean up your Facebook group
• Why you need to spring clean your email list and how to do it
• How to clean up your business finances so you’re ready for the second quarter
• Simple ways to set a baseline for your analytics (even if you’re not a numbers person!)

🔗 Links from today's episode:

• Download a FREE Spring Cleaning Worksheet below!
• Join the Build it Like a Business Community
• Follow Anchor Design Co. on Facebook
• Connect with Keleigh on Instagram

You started a business for the freedom, flexibility, and income potential that only comes with being an entrepreneur. But you can only enjoy all of that to its full potential once you step into your role as CEO. Shifting from an employee to a CEO requires you to change the way you think, address problems, and make decisions. This doesn’t come naturally to most people though, because we’re living in a society built for employers and employees - not entrepreneurs. In today’s episode, I’m going to talk more about why it’s important to shift from an employee mindset to a CEO mindset. I’ll go over the difference between the two and give you three ways you can start to change your thoughts and actions to get the results you’re looking for. You’ll walk away from this episode with some insight into how your thoughts and actions may be reminiscent of an employee mindset and actionable ways to start shifting into a CEO mindset.

✅ By the end of this episode, you'll learn:

• Why it’s important for entrepreneurs like you to shift from an employee mindset to CEO mindset
• How an employee thinks and acts differently from a CEO and why it matters
• Three simple ways you can begin to fully embrace the CEO mindset to grow your business
• Why it’s important to work on becoming self-reliant as an entrepreneur
• How to ask the kinds of questions that get you helpful, actionable answers
• Why you need to change your expectations and thoughts about learning curves

🔗 Links from today's episode:

Join the Build it Like a Business Community
Follow Anchor Design Co. on Facebook
Connect with Keleigh on Instagram

While Pinterest may have started as a place for people to save their favorite chicken dip recipes and DIY projects, it’s really transformed into a powerful marketing tool for direct sellers and online business owners alike. It’s where people go to find everything from information, to education, to products, the same way they might use Google.

What does this mean for you as a direct seller or online business owner? Well, if you’re not using Pinterest to market your business, then you could be missing out on new leads, connecting to a larger audience, and even sales!

In today’s episode, I’m talking to Serena Waller from Delegate and Elevate about how to use Pinterest to market your business. Serena is sharing powerful insights from her experience providing Pinterest strategy and management for brands in the wedding and creative industries.

✅ By the end of this episode, you'll learn:

• How Pinterest helps businesses reach a larger audience
• One important way Pinterest is different than other social media platforms
• Why planning ahead is important, especially for seasonal content
• What video pins are and how to use them
• The ways Pinterest can provide a return on investment like no other social media platform can
• The steps to take to get started with Pinterest for your business today

🔗 Links from today's episode:

• Follow Keleigh on Pinterest
• Download Serena’s FREE Pinterest Planner
• Follow us on Facebook
• Join the Build it Like a Business Community
• Connect on Instagram

You’re in business to make money. 😱 There, I said it! Yes, you also want to make an impact, yes you want to change lives… but you’ve also got to make an income, otherwise you don’t have a business, you have a 💸 hobby.

😫 But if you’re not making enough sales then it’s hard to make a consistent income. And if you’re not sure WHY you’re not making enough sales it can feel like the weight of the world is on your shoulders while you try to figure it out.

That’s why, today I’m sharing the 5 things that hold most business owners back from making sales and how you can fix them, including:

• The most important emotion when it comes to sales and how to harness it
• The place you need to be most consistent or your sales will always suffer
• Why relationships are one of the most important keys to making sales
• Why your words matter and how to use them intentionally
• How the way you present yourself might be completely holding your business back

🔗 Episode Links:

• Join the Savvy Social Tribe Now at: AnchorDesignCo.com/Savvy
• Follow us on Facebook
• Join the Build it Like a Business Community
• Connect on Instagram

Social media is necessary for building a business in 2021, and I don’t think it’s going away any time soon. It’s where you find your leads, how you market your product, and where you build community within your audience. But showing up is sometimes easier said than done. Often, we get in our own way and it holds us back from being consistent on social media, even when we know it’s the key to getting those results we’re dreaming about.

In today’s episode, I’m sharing the 6 most common limiting beliefs most people have when it comes to social media and some perspective to help you overcome them and start making progress on your goals.

✨ Episode Highlights ✨

• Why social media is so important for marketing your business
• What to do if you feel like you are undeserving of the spotlight
• How to show up even when you aren’t 100% sure what to say
• A salty perspective on showing up for a small audience
• What to do when you hear about an algorithm change
• Why micromanaging your followers might be killing your confidence

🔗 Episode Links 🔗

• Social media marketing made easy: Join the Savvy Social Tribe!
• Join the Build it Like a Business Community
• Follow us on Facebook
• Connect on Instagram

So you know you need help… but where to start? As an entrepreneur you’re a jack of all trades - at least at first. You are your own social media manager, your own customer service rep, your own salesperson… But as your business grows, and so does your to-do list, it becomes harder to juggle it all yourself.

When this happens, it's time to delegate… but where to start?! In today's episode we’re covering how to hire and delegate tasks from start to finish: From who to hire, to what type of investment to expect, to what tasks to give them. We’re even digging into the mindset roadblocks that come with delegating: Trusting that they’ll do a good job and being willing to let go of tasks that you have down to a science.

It isn’t always easy, but for most business owners, delegating is necessary. By the time you’re done with this episode you’ll have renewed confidence in your ability to let go of the tasks that are roadblocks in your to-do list and know exactly who you need to support growth in your business.

Episode Highlights:

• What types of people can you hire and how much should you expect to pay them
• 2 Can’t-miss-it signs that it’s time to delegate
• How to get out of your own way when it comes to giving tasks to someone other than yourself
• What to delegate if you know you need help but just don’t know where to start

Episode Links:

• Follow us on Facebook
• Join the Build it Like a Business Community
• Connect on Instagram

Customer service, customer experience… tomAYto, tomAHto, right? Not exactly!

Today I’m talking with client experience specialist Lauren Kasle about what it really means to have a world-class customer experience and how customer service is really just one small part of that bigger picture.

Get ready to learn how you can work smarter-not-harder by building an experience that creates loyal fans for life!

Episode Highlights:

• What is customer experience?
• How is it different from customer service?
• How paying attention to your customer experience can actually save you time and money
• How to use your customer experience to stand out in a crowded market of people selling the same products and service as you
• How to approach customer experience as an online business owner, direct seller, or network marketer
• Specific, actionable steps to help you get started creating an exceptional experience for your customers

Episode Links:

• Join the Build it Like a Business Community
• Follow us on Facebook
• Connect on Instagram
• Download Lauren’s free guide: The 6 Tools You Need In Your Online Business To Create Lifelong Fans
• Lauren's website
• Lauren's Instagram

Do you love shiny objects? I know I do. I love the feeling of doing something new and dreaming up new ideas... I could do it all day everyday. And when I started my business, that's exactly what I did.

As a result, I constantly felt like I was failing. Missing deadlines, forgetting about important tasks, avoiding my inbox… it was a recipe for disaster.

Looking back 4 years later I realize now that what I went through in that first year was the perfect storm of untreated ADHD symptoms.It was NOT the personality flaw I kept telling myself it was... but rather a very real battle that I was struggling to win.

Now, I’ve been able to grow Anchor Design Co. to multiple 6 figures, figured out the focusing strategies that work for my brain, and I’ve learned to give myself more grace than Keleigh of 4 years ago ever understood was possible.

Today, I’m sharing more of my story and the three most effective strategies for staying focused and consistent that I’ve picked up over the past four years. Whether you’re living with ADHD like I am, or you just want to work more efficiently and find ways to be more consistent these are strategies that you can use to be more productive and find your focus, even when it feels impossible. Let’s dive in!

LINKS IN THIS EPISODE: 

• Download my FREE Bank It or Bag It shiny objects tracking sheet
• Follow us on Facebook
• Join the Build it Like a Business Community
• Connect on Instagram