00:00:00 - Intro

00:01:18 - Sponsor: SE Ranking

00:02:26 - Sponsor: AlsoAsked

00:04:43 - Welcome SEO Jo Blogs

00:05:39 - SearchLondon

00:06:43 - Why are events so important in the SEO industry?

00:09:06 - The importance of being part of the SEO community

00:10:20 - There are so many incredible events around the world

00:10:53 - How and why Jo started running SearchLondon

00:12:41 - How to make the most of attending an event

00:13:59 - Events help us feel less alone

00:15:10 - The benefits of smaller events

00:18:17 - How to grow your event

00:20:50 - Have a focus for your event

00:22:05 - Booking and visiting the venue

00:23:24 - Prove that your city is worth visiting

00:24:55 - The events happening in Barcelona

00:26:50 - Finding your gap in the market

00:28:54 - How to stand out from other events

00:32:33 - SEO Office Hours

00:35:00 - Online events are important for people who can’t attend in-person events

00:36:13 - Search Africon

00:39:24 - How to turn your events into a community

00:43:40 - Pay it forward to other events and creators

00:48:00 - How to build a returning audience for your events

00:55:05 - How to follow SEO Jo Blogs and Search London

00:56:59 - Outro