Hiring an associate isn't just about finding a chiropractor with a good resume.

It's about finding the right person for the role you're actually trying to fill.

In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw break down what they've learned from personally hiring dozens of associate doctors and helping thousands of chiropractic practices through Chiro Matchmakers.

The chiropractic associate market has changed.

Today's owners are often looking for experienced A-player doctors—and that means understanding what the market actually demands, from compensation to clinical experience to the type of person you're bringing into your practice.

But here's where many owners get it wrong:

They try to hire a "mini-me."

Someone entrepreneurial.

But that person may not want to stay.

Instead, the better fit may be a caregiver—a chiropractor who wants to focus on taking care of patients, work in a stable environment, and become a long-term part of the team.

In this episode, we discuss:

✅ How to determine why you're actually hiring an associate

One of the biggest takeaways:

Don't hire an associate and then figure out what you want them to do.

Define the role first.

Know what success looks like.

Understand the type of chiropractor you're looking for.

Then find someone whose goals, behavior, experience, and values actually fit that role.

Because the goal isn't just to fill a position.

It's to find someone who can become a long-term, valuable part of your practice.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

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50 episodes of Built to Scale!

For our 50th episode, Dr. Allen Miner and Dr. Mark Mouw are diving into one of the biggest mistakes clinic owners make when hiring an associate:

Expecting every associate to want the same thing.

Not every chiropractor wants to build a business.

Not every chiropractor wants to become an owner.

And not every chiropractor is wired to be an entrepreneur.

In this episode, Dr. Allen and Dr. Mark break down the different types of chiropractors they see in the marketplace—and why understanding who you're actually hiring can completely change how you structure the role.

They discuss the difference between:

🔹 Caregivers who are primarily focused on taking care of patients

The mistake is treating all three the same.

In this episode, they discuss:

✅ Why most chiropractors aren't naturally wired to be entrepreneurs

One of the biggest takeaways:

Stop looking for one associate to do everything.

The best associate for your practice isn't necessarily the person who wants to become just like you.

It's the person whose goals, strengths, and expectations actually fit the role you're hiring them for.

If you're thinking about hiring an associate, you need to understand what they're looking for before you bring them onto your team.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

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Most chiropractors think they're saving money by paying their CA less.

They’re not.

They’re often just paying for turnover instead.

In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw break down what a good Chiropractic Assistant actually costs—and why underpaying your team can become one of the most expensive decisions you make as a clinic owner.

The CA market has changed.

The days of finding experienced, high-performing CAs for 8–15/hour are gone. Today, quality CAs are often commanding 23–26/hour, while someone around $20/hour may still require significant training and development.

And here's the part many clinic owners miss:

The cheapest employee isn't always the least expensive.

If you hire someone who can't perform, constantly retrain new people, lose productivity, and repeat the hiring process every few months, that "cheap" hire can cost your practice far more than an A-player ever would.

In this episode, we discuss:

✅ What good CAs actually cost in today's market

One of the biggest takeaways:

Stop treating your CA like a low-cost employee.

Your team directly impacts your patient experience, your operations, your capacity, and ultimately your revenue.

Paying more for the right person, developing them, and keeping them long-term can be far cheaper than constantly replacing people who weren't the right fit in the first place.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

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Finding great people is only half the battle.

Keeping them—and making sure your patients stay committed—is where many practices fall apart.

In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw break down one of the most overlooked parts of building a successful chiropractic practice:

The transition.

From hiring a new associate or CA to onboarding a brand-new patient, what happens after the decision is made can determine whether that person succeeds, sticks around, and becomes part of your culture.

And most clinic owners don't have a real system for it.

They talk about:

⚠️ Why great employees leave when onboarding is poorly structured

One of the biggest takeaways:

Your business isn't just the systems you build. It's the transitions between those systems.

You can have great marketing.

You can hire talented people.

You can sell a high-value care plan.

But if you don't have a clear process for what happens next, you're leaving a massive gap in your business.

Great teams don't just need great people.

They need to know what success looks like, what happens next, and how they're supposed to get there.

And the same is true for your patients.

The better you onboard people, the more confident, connected, and equipped they become.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

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AI was supposed to replace everyone.

So why are practices still hiring more people?

And more importantly…

Why are the best practices using AI to make great people even more valuable?

In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack what they've actually seen happen with AI over the past 18–24 months—and why the reality looks very different from the predictions.

When AI first exploded, the message was simple:

⚠️ AI is coming for your jobs.

But in chiropractic?

The biggest shift hasn't been replacing people.

It's been making people more efficient.

And that's an important distinction.

After building multiple businesses and working with hundreds of chiropractic practices, Alan and Mark have seen something interesting:

The practices getting the most out of technology aren't eliminating their teams.

They're building better teams.

In this episode, we explore:

✅ Why AI hasn't delivered the massive practice growth many predicted

Here's the bigger idea:

AI isn't the competitive advantage.

The competitive advantage is knowing how to combine great people + great systems + great technology.

A virtual CA can handle the back-end work.

AI can make them faster.

But someone still needs to build the relationship, solve problems, make decisions, and create the human connection patients remember.

And in chiropractic, that human connection isn't a weakness.

It's the advantage.

The practices of the future won't necessarily have the biggest teams.

They'll have the best people, using the best technology, with everyone focused on the highest-value work.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

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Your environment doesn't just change your mindset.

It can change your family's future.

In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw reflect on their recent family trip to Italy and the deeper lessons they've learned from more than a decade of surrounding themselves with high-achieving chiropractors and their families.

What started as a conversation about vacations quickly became something much bigger:

Who are you surrounding yourself—and your kids—with?

Because the people around you influence the conversations you have, the standards you set, and ultimately what you believe is possible.

For Alan and Mark, one of the biggest unexpected benefits of being part of UAC wasn't just business growth.

It was watching their kids grow up around families who value:

⚠️ Purpose

They talk about how their children have grown up together, traveled together, and been exposed to conversations about business, investing, college, careers, and life that they might not otherwise experience.

And there's another lesson they unpack:

Travel isn't just an expense. It's an investment in experiences, relationships, and perspective.

Changing your environment can change the way you think.

And sometimes, getting out of your normal routine is exactly what you need to see your life differently.

In this episode, we discuss:

✅ Why your environment has such a powerful effect on your mindset

One of the biggest takeaways:

Your kids are learning from the environment you create around them.

You don't have to give them everything.

But you can give them access to people, experiences, conversations, and environments that expand what they believe is possible.

Because sometimes the greatest return on an investment isn't financial.

It's who your family becomes because of it.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

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Most people see a Rolex as a luxury purchase.

Entrepreneurs often see something different.

An asset.

A market.

An opportunity.

In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw step away from chiropractic to talk about one of their favorite hobbies—and the surprising business lessons hidden inside the luxury watch market.

This isn't just a conversation about watches.

It's about how entrepreneurs think.

Because the same mindset that helps build successful businesses also helps identify opportunities most people never notice.

Dr. Allen shares his personal challenge of traveling to New York City's Diamond District with one goal:

👉 Start with a single Rolex...

Along the way, they unpack:

✅ Why certain Rolex models continue to appreciate in value

One of the biggest takeaways:

The best investments usually come from the things you genuinely enjoy learning about.

The more you study a market...

The more opportunities you begin to see.

Whether it's chiropractic...

Building businesses...

Or flipping Rolexes.

Opportunity often hides in plain sight.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

Instagram |  Facebook |  LinkedIn

Most chiropractors don't struggle because they're bad at sales.

They struggle because they're selling too soon.

Before trust.

In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack the sales framework they've naturally developed after years of presenting high-value care plans, building successful practices, and helping thousands of chiropractors grow through Chiro Matchmakers.

This isn't a script.

It's a mindset.

Whether they're discussing a $9,000 chiropractic care plan, a $5,000 decompression program, or helping clinic owners hire the right associate, the process is always the same:

Build trust first.

Because people don't buy when they understand you.

They buy when they feel understood.

In this episode, we discuss:

✅ Why listening is your greatest sales tool

One of the biggest takeaways:

People don't need a better sales pitch.

They need a doctor who understands their problem, communicates with confidence, and offers a clear path forward.

The best closers aren't the best talkers.

They're the best listeners.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

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Hiring isn't your biggest problem.

Hiring the wrong person is.

Most chiropractic clinic owners focus on experience, resumes, and interviews.

But those only tell you what someone has done.

They don't tell you how they're wired.

In this episode of the Build to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw break down one of the biggest competitive advantages they've used for over a decade:

Behavioral hiring.

After interviewing more than 1 million candidates and placing thousands of chiropractors and team members, they've learned one simple truth:

The best teams aren't built by hiring people who are all alike.

They're built by hiring people whose strengths complement each other.

In this episode, we dive into the four cornerstone behavioral traits that shape every successful practice:

⚠️ Dominance

Because every role requires a different combination.

A great associate doctor.

None of them should be hired the same way.

We unpack:

✅ Why most chiropractors accidentally hire people just like themselves

One of the biggest takeaways:

A practice built around one personality will always hit a ceiling.

The practices that scale the fastest build teams with different strengths—people who challenge each other, balance each other, and fill the gaps.

Because great businesses aren't built by finding clones.

They're built by putting the right people in the right seats.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

Instagram |  Facebook |  LinkedIn

Most chiropractors think their exit plan is selling the practice.

But what if that's the wrong goal?

In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw tackle a question every clinic owner eventually faces:

Do you sell your practice… or build it to pay you forever?

After decades of building, scaling, buying, selling, and operating businesses, we unpack the realities of retirement, succession planning, private equity, and what it actually takes to create long-term freedom.

Because here's what most owners discover:

The business isn't the problem.

It's what happens after you leave it.

We discuss:

 ⚠️ Why many entrepreneurs never truly retire

And one of the biggest lessons:

A clinic that's dependent on you isn't a business.

It's a job.

Whether you're planning to sell, transition to family, bring in partners, or simply step back from patient care, the goal is the same:

Build something that works without you.

In this conversation, we break down:

 ✅ How to prepare your clinic for a future transition

One theme kept surfacing throughout the episode:

Freedom doesn't come from exiting.

Freedom comes from building a business that no longer depends on you.

For some doctors, that means selling.

For others, it means creating a long-term asset that generates income for decades.

The key is being intentional before the decision is forced on you.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

Instagram |  Facebook |  LinkedIn