Build to Scale

Build to Scale

By Chiro Match MakersHealth & Fitness
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Build to Scale episodes

  • Base Salary vs Bonus: The New Trend in Chiropractic Associate Compensation

    In this episode, hosts Dr. Allen Miner andDr. Mark Mouw deep dive into one of the hottest and most debated topics in chiropractic: base salary vs. bonus structure for associate doctors. With the chiropractic job market shifting and demand for associates at an all-time high, our hosts break down the old “eat what you kill” model and why that mindset just isn’t cutting it anymore.

    Dr. Allen and Dr. Mark candidly share their own experiences—missteps included—from years in practice, explaining how outdated compensation plans led to high turnover, frustration, and instability for both owners and associates. They contrast this with the emerging trend of strong, stable base salaries that attract and retain top chiropractic talent—ultimately creating happier teams, more satisfied patients, and businesses that run more smoothly.

    Whether you’re a clinic owner looking to retain great associates or a chiropractor weighing your first position, you’ll want to hear their insights on why predictability, job security, and a solid paycheck are the new keys to building a thriving clinical team. Listen in as they unpack the data, share real stories, and offer practical advice for anyone navigating associate compensation in today’s marketplace.

    Hiring: 

    Build your dream team to help more people and make more money. 

    Click below to schedule a complimentary Discovery Call for: 

  • Associate DC Hiring 
  • Chiropractic Assistant Hiring
  • Virtual CA Hiring
  • Get Hired: 

    Want a better job? Submit Your Resume (no cost, no obligation)

    Check out our Job Board with over 100 open positions paying $85K+ 

    Let’s Connect on Social (we’ll follow you back!) 

    Instagram |  Facebook |  LinkedIn

    13 min
  • Signal Versus Noise: Boosting Retention, Profit, and Patient Results

    In today’s episode, hosts Dr. Allen Miner and Dr. Mark Mouw dive deep into the powerful concept of "Signal vs. Noise" for chiropractic entrepreneurs and practice owners. Together, they break down the critical difference between distractions that sap your energy—what they call "noise"—and the productive, needle-moving actions—your "signal"—that truly grow your business.

    Drawing from decades of real-world experience, Dr. Miner and Dr. Mouw share candid stories about common pitfalls, from obsessing over vanity metrics and competitor comparisons to falling for the latest shiny equipment or over-customizing your brand. You’ll learn how to identify the real drivers behind your practice’s success, like genuine patient results, retention rates, smart marketing ROI, and efficient team performance.

    If you want to cut through the chaos, keep your team focused, and scale your chiropractic business the smart way, this episode is for you. Plus, discover how Chiro Match Makers helps you build and optimize a winning team—whether you need an associate doctor, a virtual assistant, or that all-star hire to propel your clinic forward.

    Tune in for actionable strategies to help you tune out the noise and focus on what actually matters for growing a thriving, profitable practice!

    Hiring: 

    Build your dream team to help more people and make more money. 

    Click below to schedule a complimentary Discovery Call for: 

  • Associate DC Hiring 
  • Chiropractic Assistant Hiring
  • Virtual CA Hiring
  • Get Hired: 

    Want a better job? Submit Your Resume (no cost, no obligation)

    Check out our Job Board with over 100 open positions paying $85K+ 

    Let’s Connect on Social (we’ll follow you back!) 

    Instagram |  Facebook |  LinkedIn

    31 min
  • Harnessing the Power of Aura for Chiropractic Practice Success

    In this episode, Dr. Allen Miner and Dr. Mark Mouw dive into a topic that might sound a bit “woo-woo” at first, but has a huge impact on chiropractic business success: aura. Together, they explore how the energy and presence you bring—your “attractor factor”—can be the secret sauce behind thriving practices, magnetic leadership, and deep patient connections.

    Drawing insights from their experiences in high-level mastermind groups like UAC (with members running over $400 million in collective annual revenue!), they break down how aura isn’t just esoteric talk. It’s as tangible as team huddles, congruency, positivity, and conscious intention. From the power of first impressions to the effect of your mood on your team, today’s conversation will help you understand why your energy matters—and how to use it to build a practice that truly shines.

    Tune in for stories, actionable advice, and a behind-the-scenes look at what sets influential chiropractors apart—not just in what they do, but in how they show up every single day.

    Hiring: 

    Build your dream team to help more people and make more money. 

    Click below to schedule a complimentary Discovery Call for: 

  • Associate DC Hiring 
  • Chiropractic Assistant Hiring
  • Virtual CA Hiring
  • Get Hired: 

    Want a better job? Submit Your Resume (no cost, no obligation)

    Check out our Job Board with over 100 open positions paying $85K+ 

    Let’s Connect on Social (we’ll follow you back!) 

    Instagram |  Facebook |  LinkedIn

    20 min
  • The Smartest Way to Use AI in Your Chiropractic Clinic (Hint: It’s Not What You Think)

    AI is evolving fast — but in the hands of most chiropractors, it ends up being overwhelming, confusing, or just another shiny object. In this episode of Build to Scale, Dr. Allen Miner and Dr. Mark Mouw talk candidly about what’s working (and what’s not) when it comes to using AI inside a chiropractic clinic.

    They share why the real advantage isn’t AI alone — it’s combining smart automation with a capable virtual assistant who can manage, test, and filter tools on your behalf. From booking calls to filtering leads, summarizing AI demos to integrating tools into your workflow, this hybrid approach helps you stay on the cutting edge without sacrificing real connection.

    If you’ve been trying to make sense of the AI trend but don’t have time to jump on every tech call or master every tool, this episode shows you how to scale wisely — while keeping your patient care personal and high-impact.

    Hiring: 

    Build your dream team to help more people and make more money. 

    Click below to schedule a complimentary Discovery Call for: 

  • Associate DC Hiring 
  • Chiropractic Assistant Hiring
  • Virtual CA Hiring
  • Get Hired: 

    Want a better job? Submit Your Resume (no cost, no obligation)

    Check out our Job Board with over 100 open positions paying $85K+ 

    Let’s Connect on Social (we’ll follow you back!) 

    Instagram |  Facebook |  LinkedIn

    16 min
  • The Secret to Scaling Without Burnout: How Virtual Assistants Are Revolutionizing Chiropractic Clinics

    Feeling overwhelmed running your practice? You’re not alone—and there is a smarter way.

    In this eye-opening episode of Build to Scale, Dr. Allen Miner and Dr. Mark Mouw reveal the secret weapon behind their growing success: Virtual Chiropractic Assistants (VCAs)—college-educated, offshore team members who handle the behind-the-scenes tasks that eat up your time and drain your energy.

    From insurance verification and data entry to social media management and patient follow-up, these skilled professionals are helping chiropractic clinics slash overhead, increase efficiency, and stay focused on what really matters: patient care and practice growth.

    You’ll discover:

    • Why traditional hiring is becoming outdated—and expensive
    • How VCAs allow your in-office team to shine in patient-facing roles
    • What tasks you should be offloading ASAP
    • How to find, hire, and train a virtual assistant without the tech headaches
    • Real numbers: how much you’ll save and how fast you’ll grow
    • If you’re stuck in the grind, feeling burnout, or stressed over staffing, this conversation is your roadmap to running a more efficient, profitable, and sustainable practice — with less chaos and more clarity.

      Hiring: 

      Build your dream team to help more people and make more money. 

      Click below to schedule a complimentary Discovery Call for: 

    • Associate DC Hiring 
    • Chiropractic Assistant Hiring
    • Virtual CA Hiring
    • Get Hired: 

      Want a better job? Submit Your Resume (no cost, no obligation)

      Check out our Job Board with over 100 open positions paying $85K+ 

      Let’s Connect on Social (we’ll follow you back!) 

      Instagram |  Facebook |  LinkedIn

      18 min
    • Unlocking Your Zone of Genius: How Virtual Assistants Help Chiropractors Scale with Strength

      In today’s episode, Dr. Allen Miner and Dr. Mark Mouw uncover one of the most underrated success factors in chiropractic entrepreneurship—having the right assistant to help you stay in your zone of genius.

      They explore how delegating the right tasks to offshore Virtual Chiropractic Assistants (VCAs) allows chiropractors to spend more time in their strengths—where energy, joy, and business growth naturally follow.

      Whether you’re still trying to do everything yourself or struggling to keep your team running efficiently, this episode brings clarity to why the right support can be a true multiplier for your practice.

      Listen in as our hosts break down how VCAs are helping doctors scale faster, avoid burnout, and create space for the kind of high-level thinking that moves a business forward. You’ll come away with actionable insights on team structure, StrengthsFinder, and how to build a practice that runs with more freedom and joy.

      Don’t miss this practical and inspiring conversation—it might be the key to your next level.

      Hiring: 

      Build your dream team to help more people and make more money. 

      Click below to schedule a complimentary Discovery Call for: 

    • Associate DC Hiring 
    • Chiropractic Assistant Hiring
    • Virtual CA Hiring
    • Get Hired: 

      Want a better job? Submit Your Resume (no cost, no obligation)

      Check out our Job Board with over 100 open positions paying $85K+ 

      Let’s Connect on Social (we’ll follow you back!) 

      Instagram |  Facebook |  LinkedIn

      18 min
    • Becoming a Local Celebrity: Mastering Organic Social Media for Your Chiropractic Practice

      In today’s conversation, Dr. Allen Miner and Dr. Mark Mouw dig into the power and potential of social media in the chiropractic world. They tackle the often-overlooked topic of being a good steward of your clinic’s social media—going beyond just posting content to truly engaging with your online community.

      Whether you’re overwhelmed by the demands of Instagram and Facebook, or you’re wondering how to stand out as the go-to chiropractor in your town, this episode is packed with hands-on advice and real-life stories.

      Listen in as our hosts break down the difference between simply hunting for new patients and nurturing lasting relationships by showing up consistently online. You’ll come away with practical tips for building trust, increasing retention, and making your clinic’s social presence a true anchor in your marketing efforts. Don’t miss it!

      Hiring: 

      Build your dream team to help more people and make more money. 

      Click below to schedule a complimentary Discovery Call for: 

    • Associate DC Hiring 
    • Chiropractic Assistant Hiring
    • Virtual CA Hiring
    • Get Hired: 

      Want a better job? Submit Your Resume (no cost, no obligation)

      Check out our Job Board with over 100 open positions paying $85K+ 

      Let’s Connect on Social (we’ll follow you back!) 

      Instagram |  Facebook |  LinkedIn

      13 min
    • Selling Versus Keeping Your Practice: The Pros, Cons, and Smart Exit Strategies

      In this thought-provoking episode, Dr. Allen Miner and Dr. Mark Mouw dive into a major crossroads many chiropractors face: should you sell your clinic or keep it as a long-term business annuity? Drawing from their personal journeys and those of their peers, they unpack the full process—how to properly value your clinic, prepare it for sale, work with brokers, and ultimately maximize your payout.

      But it doesn’t stop there. They also explore the compelling alternative: holding onto your practice as a long-term, income-generating asset, even when you’re not at the helm. The discussion covers key strategies for building a sustainable business with a reliable team, the importance of recurring revenue, and how thoughtful succession planning can keep your legacy—and cash flow—intact.

      Whether you’re thinking about an exit in the near future or planning for the next stage of your career, this episode is packed with honest insights and practical advice to help you make the smartest move for your future.

      Hiring: 

      Build your dream team to help more people and make more money. 

      Click below to schedule a complimentary Discovery Call for: 

    • Associate DC Hiring 
    • Chiropractic Assistant Hiring
    • Virtual CA Hiring
    • Get Hired: 

      Want a better job? Submit Your Resume (no cost, no obligation)

      Check out our Job Board with over 100 open positions paying $85K+ 

      Let’s Connect on Social (we’ll follow you back!) 

      Instagram |  Facebook |  LinkedIn

      20 min
    • When to Hire an Associate: Patient Load, Practice Math, and Scaling Your Chiropractic Clinic

      In today’s episode, we’re diving deep into one of the most common—and crucial—questions facing chiropractic practice owners: When is the right time to hire an associate doctor?

      Dr. Allen Miner and Dr. Mark Mouw share insights from countless conversations with clinic owners and unpack the math, patient load, and timing that go into making this major decision. They discuss why hitting 80% of your practice’s capacity is the invisible ceiling for growth, how to crunch the numbers so bringing on an associate makes economic sense, and the three main reasons chiropractors look to expand their teams—from ramping up capacity, to achieving more personal freedom, to planning an exit strategy.

      If you’ve ever wondered about salary benchmarks, how to raise your rates, or ways to build multiple revenue streams, you’ll find clear, actionable answers in this conversation.

      Tune in for practical advice and proven strategies to help you scale your clinic the right way—plus, some personal stories and a few pro tips you won’t want to miss!

      Hiring: 

      Build your dream team to help more people and make more money. 

      Click below to schedule a complimentary Discovery Call for: 

    • Associate DC Hiring 
    • Chiropractic Assistant Hiring
    • Virtual CA Hiring
    • Get Hired: 

      Want a better job? Submit Your Resume (no cost, no obligation)

      Check out our Job Board with over 100 open positions paying $85K+ 

      Let’s Connect on Social (we’ll follow you back!) 

      Instagram |  Facebook |  LinkedIn

      20 min
    • Integrating New Services to Grow Teams and Profits

      Welcome to Episode 6 of the Build to Scale podcast from Chiro Match Makers, where hosts Dr. Allen Miner and Dr. Mark Mouw dive into the evolving landscape of chiropractic clinics and the strategies driving their growth. In this insightful episode, Dr. Allen and Dr. Mark—both seasoned, subluxation-based practitioners—share their journeys of expanding beyond traditional chiropractic care to include services like decompression, neuropathy treatment, shockwave therapy, and functional nutrition.

      Drawing from their experiences and the diverse network at the UAC (Ultimate Achievers Club), they discuss the challenges and opportunities of diversifying clinic offerings—not only to deliver better patient outcomes but to create sustainable margins that allow business owners to build strong, high-performing teams. You’ll hear candid conversations about the financial realities of modern staffing, the philosophical debates behind integrating new modalities, and practical tips for scaling your practice while staying true to your chiropractic roots.

      Whether you’re a die-hard subluxation-based chiropractor, a clinic owner exploring new revenue streams, or just looking for real-world advice on growing and staffing your practice, this episode offers both inspiration and actionable strategies. Join us as we explore what it really takes to build a thriving, future-forward chiropractic clinic.

      Hiring: 

      Build your dream team to help more people and make more money. 

      Click below to schedule a complimentary Discovery Call for: 

    • Associate DC Hiring 
    • Chiropractic Assistant Hiring
    • Virtual CA Hiring
    • Get Hired: 

      Want a better job? Submit Your Resume (no cost, no obligation)

      Check out our Job Board with over 100 open positions paying $85K+ 

      Let’s Connect on Social (we’ll follow you back!) 

      Instagram |  Facebook |  LinkedIn

      26 min

    About Build to Scale

    From the publisher's feed

    Build to Scale is the weekly podcast for chiropractors who want to hire smarter, lead better, and grow faster.