Build to Scale

In this episode, Dr. Allen Miner and Dr. Mark Mouw dive into a fresh perspective on using social media—not just as an advertising tool, but as a key way to educate your community and build a thriving chiropractic practice. They discuss what it means to be a “good steward” of social media, focusing on authentic engagement and value-driven content instead of chasing followers or juggling expensive ads.

You’ll hear firsthand how regularly posting educational and community-focused content can set your clinic apart, foster deeper relationships with your patients, and even boost retention and referrals. With the recent shifts in social media algorithms, Dr. Miner and Dr. Mouw explain why having a massive following doesn’t matter as much as showing up in the feeds of people looking for what you do—making consistency and authenticity more important than ever.

From their own experiences (and a few missteps!), the hosts share practical tips for creating genuine connections online, including leveraging video, interacting with patients’ posts, and making your clinic’s culture come alive on platforms like Instagram and TikTok. They also discuss how their Chiro Match Makers team now helps clinics handle the social side of their businesses so docs can focus on caring for patients without ignoring this vital piece of today’s practice growth.

If you’re a chiropractor who wants to stand out in your community and keep your patients engaged between visits, this episode is packed with actionable insights you won’t want to miss.

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In this episode, Dr. Allen Miner and Dr. Mark Mouw dive deep into the essential metrics every chiropractic clinic owner needs to know to scale successfully. From new-generation terms like lifetime value (LTV), ROAS, revenue per employee, and churn rate, to classics like conversion rates and patient visit average (PVA), they break down how understanding and leveraging these numbers can unlock more revenue and better team building for your clinic.

You’ll hear real-world examples of how metric tracking can reveal the true financial health of a practice, why cost per lead (CPL) and cost of customer acquisition (CAC) are crucial for marketing, and how boosting patient retention and referrals can make a massive impact on your bottom line. Dr. Allen and Dr. Mark also share the proven strategies they use—like re-exams, patient education, and workshops—to help patients stick around longer and get more value from their care.

If you’re ready to bring business-savvy thinking to your practice and want practical advice you can use today, this episode is packed with actionable insights. Let’s get started!

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

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On today’s episode, Dr. Allen Miner and his co-host Dr. Mark Mouw dive deep into the art—and science—of onboarding, with a special focus on their Virtual Chiropractic Assistant (VCA) program. Drawing from decades of hands-on experience running successful clinics, they unpack the transformative power of crystal-clear SOP manuals, well-defined KPIs, and a streamlined onboarding process that attracts top-tier talent. You’ll hear just how these systems have drastically improved not only the quality of CAs in their own clinics, but also the stability and efficiency of practices partnering with Chiro Match Makers.

Dr. Allen and Dr. Mark walk listeners through their step-by-step approach, highlighting the unique aspects of their VCA onboarding process—from initial discovery calls, to the creation of custom SOP manuals and robust training systems. They shed light on the difference between hiring a run-of-the-mill VA and what sets their professionalized, fully-supported VCA service apart—saving clinic owners time, money, and tons of headaches.

Whether you’ve been struggling with high CA turnover, unsure training protocols, or simply want to future-proof your practice, this episode is packed with actionable insights and behind-the-scenes details you won’t want to miss. Join Allen and Mark as they pull back the curtain on what it really takes to build a durable, efficient, and professional chiropractic business in today’s evolving landscape.

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

Instagram |  Facebook |  LinkedIn

In this insightful conversation, Dr. Allen Miner and Dr. Mark Mouw dive deep into the world of associate chiropractors — the often-underappreciated heartbeat of successful practices. As fierce advocates for associates, Dr. Allen and Dr. Mark pull back the curtain on how associate doctors can increase their value, negotiate stronger salaries, and ultimately thrive within clinics that prioritize strong systems and a positive culture.

Whether you’re a seasoned doctor, fresh out of school, or a practice owner looking to understand the associate perspective, this episode packs in eye-opening advice and practical takeaways. You’ll hear insider tips on evaluating clinic opportunities, red flags to watch out for during job negotiations, and the importance of developing top-notch adjusting skills. Plus, Dr. Mark shares real stories from his clinic, while Dr. Allen reveals what truly sets top associates—and clinics—apart in today’s competitive chiropractic landscape.

If you’re an associate eager to build your career, or an owner seeking to attract and retain A+ talent, this episode is packed with actionable wisdom you won’t want to miss!

Hiring: 

Build your dream team to help more people and make more money. 

Click below to schedule a complimentary Discovery Call for: 

Get Hired: 

Want a better job? Submit Your Resume (no cost, no obligation)

Check out our Job Board with over 100 open positions paying $85K+ 

Let’s Connect on Social (we’ll follow you back!) 

In today's conversation, we delve deep into an essential topic for chiropractic practice owners: making the graceful transition from a long-term owning chiropractor to a new associate without losing patients or affecting the practice's reputation. Join Dr. Allen Miner and your co-host, Dr. Mark Mouw, as they explore the art of smoothly transferring patient bases, optimizing costs, and maintaining the trust of your community. With a combined forty-five years of experience and thousands of successful associate placements under their belt, these experts share tried-and-true strategies for ensuring a seamless transition. Whether you're a chiropractor considering stepping back from the table or looking to expand your team, this episode is packed with valuable insights and stories from the trenches. Tune in to discover how to navigate and master this critical phase in your practice's life!

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