Build Value By Choice

Build Value By Choice

By Nana BonsuBusinessEntrepreneurshipEducationHow ToMarketing
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Build Value By Choice episodes

  • Top Criteria for Businesses to Consider When Choosing a Technology Vendor

    This week host Nana Bonsu will be exploring technology procurement and vendor selection from an inspirational perspective with today’s guest Gregory Klein-Herzel. We’re going to hear his story, some of the key strategies he has for business success, and unlock some of the secrets that help contribute to the financial performance of companies through smart information technology procurement and vendor selection.

     

    KEY TAKEAWAYS

     

    • Greg is always in the process of vetting technology companies to create approved vendor lists. Because of this when a client needs help being matched to the right resources, 75% of the process is already done.
    • You need an expert in each line of technology these days, you need someone who knows that technological language. Unfortunately there are more bad than good around and you need to know who to trust, that’s where Greg comes in.
    • The fees involved for tech companies being connected with clients through Greg all pay the same amount, this means that there is no preferential treatment for a bigger cheque. Businesses and vendors really are connectedfor the right reasons, not on a financial basis.
    • The top five factors businesses should consider when choosing a technology vendor are your own business operations and your ability to implement changes. Integrating those technologies into your already existing systems. Your budget. The personality of the company you are hiring. And finally the ethics of your business and the vendors.
    • Red flags to look out for when looking for a technology vendor are when they don’t know their own limitations, they’re just saying yes to everything you ask. Remember technology is only as good as the people implementing it, the people behind the sales people can be a red flag if they’re not the right people with the wrong ethics.

      •  

      BEST MOMENTS

       

      ‘I’m an avid believer that a business and individual can be defined by the people they’re surrounded with’

      ‘We play matchmaker with companies and technology vendors and see who fits together best’

      ‘One thing I’ve learned on this journey is that every business is unique’

      ‘We’re trying to make it a win-win for everyone’

      ‘Technology is an art, not an exact science. There are a million ways to solve tech problems’

       

      EPISODE RESOURCES

       

      ConnectivTech

      https://www.linkedin.com/in/gregory-klein-hertzel/

       

      VALUABLE RESOURCES

      Productize ebook

      Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice

      Get your free valuation here: https://bit.ly/get-free-valuation

      Podcast website: https://infhorizons.com/podcast/

      Don’t forget to subscribe to the podcast and share it.

       

      ABOUT THE GUEST

       

      Gregory Klein-Herzel leads ConnectivTech, a Fractional CTO organization specializing in I.T. procurement & vendor selection. With over 100 vetted and approved technology experts/companies, ConnectivTech carefully matches the best fit, approved vendor/s to the companies they help. ConnectivTech offers a complementary service to vet technology companies and match them with...

      39 min
    • Unpacking the ‘Ugly Mug’ of Entrepreneurship with Wayne Mullins: Scaling Your Business Marketing for Success

      Today Nana is joined by Wayne Mullins, founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. You’re going to hear his story and learn some key strategies for success. Listen in to find out how to unlock the secrets of how to take your business to the next level using some of his powerful marketing strategies.

       

      KEY TAKEAWAYS

      • Ugly Mug Marketing, stems from the belief that the results should never be compromised - not even for the sake of "good" design. They would rather an "ugly" design that delivers results, than a "beautiful" design that doesn't. The day they begin focusing on winning awards, instead of delivering results for clients, is the day their business has lost its way.
      • One of the most impactful things Wayne has done in business is get the right people in place. This is so vital for small businesses because your limited staff needs to have a big impact.
      • As a father of 4, being there to see his kids grow up is very important to him. Clients and business opportunities will come and go, so Wayne has had to learn to say no to good people and good opportunities sometimes.
      • Wayne believes that some external motivation only lasts for a moment, he tries to focus on the things within that motivate him, because those things will be constant and stay with him forever.
      • To Wayne success is when he and his team get better and better every day, it’s not set in profits or milestones. He wants people to get better every day and be held accountable to one another.

        •  

        BEST MOMENTS

         

        ‘If you want to know how I scaled my businesses so quickly, the answer is creative marketing’

        ‘I’d rather have an ad that’s ugly and effective, over one that’s beautiful but isn’t’

        ‘When we look for external motivations, we will always need that crutch’

         

        EPISODE RESOURCES

         

        uglymugmarketing.com

        Ugly Mug Marketing | Alexandria LA

         

        VALUABLE RESOURCES

         

        Infinite Horizons Free Webinar

        Productize ebook

        Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice

        Get your free valuation here: https://bit.ly/get-free-valuation

        Podcast website: https://infhorizons.com/podcast/

        Don’t forget to subscribe to the podcast and share it.

         

        ABOUT THE GUEST

         

        Wayne Guest is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He's an out-of- the-box, against the grain, thinker and it has more than paid off for his company and clients. He leads from the heart and is passionate and unapologetic about doing so. As Founder of Ugly Mug Marketing, he's inspired clients from more than 100 industries and his work directly influences more than 250K entrepreneurs/year. (Headshot attached for banner)

         

        PODCAST DESCRIPTION

         

        Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders,...

        25 min
      • Former NFL Player Rick Elmore's Journey From The NFL to Working in Sales in Corporate America to Founding His First Company, Simply Noted
        Today on Build Value By Choice we are joined by former NFL Player Rick Elmore. We’re going to discuss his journey from the NFL to working in sales in corporate America to founding his first company, Simply Noted, a software platform for building stronger relationships between businesses and their customers using handwritten notes at scale.
        35 min
      • Leadership Advice From an Experienced Tech Software-as-a-Service (SaaS) CEO
        Today on the show Nana is joined by Russ Hawkins, the President and CEO of the leading data technology company, Agilence. Russ has spent over 35-years in the tech industry, helping established organizations and small start-ups reach their full potential by driving change from the "inside." He’s here to give you leadership advice in the Tech Software-as-a-Service (SaaS) field.
        31 min
      • How to Effectively Use LinkedIn to Acquire Prospects And Customers
        Relationship Building & Networking is a key strategy for acquiring customers and strategic partnerships. It can be done in person or virtual. In the modern day of pandemics and globalization, virtual networking mastery and participation is a must for any business owner. One platform that helps with business networking is LinkedIn. In this episode, Daniel Alfon joins us from Israel to share how to discuss what business owners need to know to leverage their LinkedIn presence to get leads and strategic partnerships.
        24 min
      • How to Optimize Your Business For Growth and Scaling with The Lean Out Method
        Today we are going to be talking about how you can optimize your business for growth and also for scale using what is called a lean out method. Joining Nana on Build Value By Choice is the inventor of this lean out method process and methodology, Crista Grasso. Crista is an international lean and agile business consultant to Fortune 50 multi billion dollar businesses and is host of the Lean Out Your Business Podcast.
        24 min
      • How to Modernize Your Marketing with direct mail marketing software called Postalytics

        In today's podcast, we are going to be talking with a distinguished gentleman about how to modernize your marketing with direct mail marketing software called Postalytics. Our guest today is Dennis Kelly. Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company that helps marketers do more in less time with streamlined production integration into the marketing tech stack and real-time direct mail campaign tactic.

         

        KEY TAKEAWAYS

        • Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages. Postalytics helps you stand out by delivering personalized messages directly into the hands of your audience to form a deeper impression than email alone.
        • Automated direct mail marketing is radically shaking up the old, tradition-bound world of direct mail marketing. It uses new technology to enable direct mail to be used in conjunction with, and just as easily as, digital marketing channels like email.
        • The number one concern of marketers is seeing a decline in their email open rates. Number two is that they're seeing a rise in their cost of digital marketing. Then number three, there's a lot of uncertainty around the privacy issues associated with email and digital marketing.
        • If you make direct mail marketing very personalized, easy to use and a part of the technology that most businesses are now investing in to control their marketing, whether it's CRM or a marketing automation tool, then all of a sudden direct mail's a very viable channel.

          •  

          BEST MOMENTS 

          ‘When some folks are getting success, everybody piles in and then spends, and spends’

          ‘It was very hard to have your message stand out or be distinguished’

          ‘Doing a startup is a marathon, but it feels like a marathon made up of a bunch of sprints that are all tied together’

           

          EPISODE RESOURCES

           

          Postalytics

          Dennis Kelly - CEO - Postalytics | LinkedIn

          Postalytics | LinkedIn

           

          VALUABLE RESOURCES

           

          Infinite Horizons Free Webinar

          Productize ebook

          Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice

          Get your free valuation here: https://bit.ly/get-free-valuation

          Podcast website: https://infhorizons.com/podcast/

          Don’t forget to subscribe to the podcast and share it.

           

          ABOUT THE GUEST

           

          Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.

           

          PODCAST DESCRIPTION

           

          Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder...

          28 min
        • How to Successfully Source Human Capital: An Interview with Dan from CCR Search
          Today we are going to be talking about human capital and to do that, Nana is joined by an expert to help us discuss this topic. Our guest today is Dan Steiner, an award-winning, top performing sales professional having sold delivery and recruitment services and technology to Fortune 1000 companies. After a 17 year career working for best in class technology firms, as well as 10 years selling to human resources and staffing and recruiting firms, he saw an opportunity to start his own recruiting firm to leverage his considerable network to align with candidates with the next great opportunity.
          27 min

        About Build Value By Choice

        From the publisher's feed

        This show aims to serve small business owners who want to grow their businesses, while reducing their own personal involvement. We do this through a