BUILD with Blake Bartlett

By OpenView Venture PartnersBusiness Entrepreneurship Marketing

BUILD with Blake Bartlett episodes

October 13, 2021 Kyle Parrish (Figma): Sales Culture Matters
pKyle built Figma’s sales team from scratch. When he joined, company culture was established and PLG was already driving hypergrowth. Learn how Kyle integrated sales into Figma’s culture, and got the whole company cheering for the next gong./p
29 min
October 06, 2021 Hila Qu (GitLab): Building Your Growth Team
pGrowth teams aren’t one size fits all. Hila talks about the importance of setting up a growth team that fits your growth model./p
7 min
September 29, 2021 Hila Qu (GitLab): B2B vs. B2C Growth
pHila is a uniquely talented growth leader. Specifically, she has led growth functions in both B2C and B2B contexts. There are many similarities, but also many differences. And one thing is clear today: B2B is taking its cues from B2C best practices as the PLG movement takes over the SaaS world. /p
22 min
September 22, 2021 Ed Sim (Boldstart): Patience is a Founder Virtue
pIt’s tempting as a founder to skip steps. Either because you’re eager to ship, or because you unknowingly lack visibility on key aspects of your business. Ed tells us why wiring up analytics from Day 1 is critical./p
5 min
September 15, 2021 Ed Sim (Boldstart): What Do VCs Look for in PLG Founders?
pEd is a really great VC. He backs founders from “Day 1” long before there’s a product. Even better, Ed happens to love PLG just as much as I do. We discuss the differences in backing PLG startups at different stages./p
17 min
September 08, 2021 Paige Paquette (Calyx): Developer Relations vs. Developer Marketing
pDeveloper-focused roles are popping up everywhere. But what do all these roles do, exactly? Paige walks us through the biggest differences between developer relations and developer marketing, and how to build your team./p
3 min
September 01, 2021 Paige Paquette (Calyx): Building a Developer Program
pPaige built and scaled platform and developer marketing at Slack. The success of the Slack App Store and the like showed her what works (and what doesn’t) with developer programs. She shares her playbook for attracting and engaging developers to build great stuff for your app store or marketplace. /p
19 min
August 25, 2021 Ben Jabbawy (Privy): The CEO-CMO Relationship
pCMOs own all the marketing, right? Wrong. CEOs need to be all-in on marketing too. But how? Hear about Ben’s working relationship with Privys former CMO, Dave Gerhardt, on this episode of BUILD with Blake Bartlett./p
2 min
August 18, 2021 Ben Jabbawy (Privy): App Store Distribution
pBen knows app stores. Privy is one of the most popular apps on the Shopify app store with nearly 25,000 reviews. Most companies focus on building the app itself, but distribution is just as important. Ben walks Blake through how to get traffic to your listing, and how to convert that traffic into a happy customer base./p
20 min
August 18, 2021 Season 11 | BUILD with Blake Bartlett
This time around, we’re broadening our horizons to talk about a lot of new stuff. From cracking App Store distribution with Privy, understanding sales culture at Figma, and unpacking the leadership framework that helped G2 become a billion dollar company. Blake even chats with fellow VC Ed Sim at Boldstart to understand what he looks for in seed stage PLG founders. We’re covering a lot of new ground in the season of BUILD, and we can’t wait to share it with you. So let’s dive in together and see what we can BUILD.
1 min