pWhat is the role of sales in a product launch? Hear how Kyle helped make Figma’s launch of FigJam a smashing success./p

pKyle built Figma’s sales team from scratch. When he joined, company culture was established and PLG was already driving hypergrowth. Learn how Kyle integrated sales into Figma’s culture, and got the whole company cheering for the next gong./p

pGrowth teams aren’t one size fits all. Hila talks about the importance of setting up a growth team that fits your growth model./p

pHila is a uniquely talented growth leader. Specifically, she has led growth functions in both B2C and B2B contexts. There are many similarities, but also many differences. And one thing is clear today: B2B is taking its cues from B2C best practices as the PLG movement takes over the SaaS world. /p

pIt’s tempting as a founder to skip steps. Either because you’re eager to ship, or because you unknowingly lack visibility on key aspects of your business. Ed tells us why wiring up analytics from Day 1 is critical./p

pEd is a really great VC. He backs founders from “Day 1” long before there’s a product. Even better, Ed happens to love PLG just as much as I do. We discuss the differences in backing PLG startups at different stages./p

pDeveloper-focused roles are popping up everywhere. But what do all these roles do, exactly? Paige walks us through the biggest differences between developer relations and developer marketing, and how to build your team./p

pPaige built and scaled platform and developer marketing at Slack. The success of the Slack App Store and the like showed her what works (and what doesn’t) with developer programs. She shares her playbook for attracting and engaging developers to build great stuff for your app store or marketplace. /p

pCMOs own all the marketing, right? Wrong. CEOs need to be all-in on marketing too. But how? Hear about Ben’s working relationship with Privys former CMO, Dave Gerhardt, on this episode of BUILD with Blake Bartlett./p

pBen knows app stores. Privy is one of the most popular apps on the Shopify app store with nearly 25,000 reviews. Most companies focus on building the app itself, but distribution is just as important. Ben walks Blake through how to get traffic to your listing, and how to convert that traffic into a happy customer base./p