builders from business.com

This episode features Connie Evans, CEO of the Association for Enterprise Opportunity and discusses her organization’s latest research called “Mending the Tapestry” about the trust gap for black-owned businesses. Connie and John speak about:
Understanding and mending the trust gap
How to be an ally to black-owned businesses
What is a “microbusiness” and what is their impact on the economy.

Her organization also recently published research that you can check out here: https://aeoworks.org/wp-content/uploads/2022/11/Report-Mending-the-Tapestry.pdf

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Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode features Lisa Jones, Chief EyeMail Officer (CEO) at EyeMail and covers the growth of her career and making email marketing more effective with video, but starts with a crazy job decision… the CIA or NASA???
Video best practices - How it can help you stand out
Email Marketing – How it needs to change
Company Culture - How to craft culture in a team spread all over the world
Connect w/ Lisa here: https://www.linkedin.com/in/lisasjones/
Find out more about EyeMail here: https://www.eyemailinc.com/about/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode is all about business hustle, entrepreneurship and growing a business from scratch. Nicole is CEO of Ama La Vida, which provides coaching for professionals and organizations. We hit on:

- Nicole’s approach to marketing her company
- How to measure the success of coaching programs
- Various strategies to employ when it comes to coaching marketers

If you are interested in what coaching can do for you or your organization, this is the episode for you!

To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode is focused on a recent study on the job market for recent college graduates and/or people looking to break into a marketing career. It also serves as an example of a unique approach to comms and PR.  My guest, Ryan McGonagill, Director of Comms & PR at Centerfield, created and launched the study.
He hired 4 marketing interns over the summer for a 10 week internship. Each intern’s job was to apply for their next marketing job and record data about that process. The data was then collected, analyzed and presented as a representation of the current job market.
Check out the findings here: https://www.business.com/hiring/new-graduates-job-search-experiment/
Stick around until the end to hear Ryan’s take on how to approach comms and PR for a brand as well.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

If you want to hear a story about leading successful teams and advancing your career with EQ, this is the episode for you.
This episode’s guest is Deanna Ransom, President and Exec Director of Women in Revenue. Deanna and John speak on what she has learned during her career, including how to respond and process tough feedback. Stick around towards the end to hear more about the mission of Women In Revenue and the results of an annual survey the organization conducts that measures the top challenges facing women in revenue generating positions.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today’s episode covers the last 25 years of Internet Media with Kirby Winfield, a CEO and/or founder of four distinct internet media businesses. Kirby is currently the GP of Ascend.vc a seed fund investing in businesses in the Pacific Northwest.
John and Kirby cover:
Life and work in a hypergrowth dot-com business
Pivoting from running ads to measuring them
Advice for founders - how to connect with VCs


To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

One of the biggest challenges for a marketing organization is how to effectively understand and communicate if brand advertising and performance advertising are working.  In this episode I share the most important metric, from my perspective, for both brand advertising and performance advertising as well as a way to reconcile them.
I also discuss five ways to improve the performance advertising metric.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Do you belong to any loyalty or rewards programs that get you to spend more than you normally would?
This episode features Joy DasGupta, an expert in Loyalty and Retention Marketing. We talk about:
Why loyalty programs Work
What loyalty programs bring to the table
How to measure  your loyalty program's success + mistakes to avoid 


To make sure you never miss an episode of The High EQ Market podcast, subscribe on:
Apple Podcasts, - https://podcasts.apple.com/us/podcast/the-high-eq-marketer/id1608075598
Spotify, - https://open.spotify.com/episode/7lNK5yfUsRUQshWdLx2eww?si=9a4daa5093b64179
Website. - https://www.centerfield.com/PODCAST/
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Brendan Dell is focused on marketing, messaging and growth for billion dollar tech companies. He helps founding teams that aspire to be unicorns all the way to existing large enterprises that want to expand their growth efforts.
We talk about:
The key elements to effectively market your company at an early stage
Common mistakes in pitch decks
How to stand out in a large VC event


And a lot more! Enjoy
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This is the episode to listen to if you want to get better at utilizing video for marketing and/or sales. My guest today, Alex Guest (say that 3 times fast), is the Founder and CEO of rfrd.io. He drops some serious knowledge on:
How to Capture Attention with Video
How to use Video Effectively in B2B Marketing and Sales


The share of searches is shifting from text based search to video based search. Alex explains what to make of this shift and touches on trends in video consumption and production.
Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.