builders from business.com

Is there any brand that is more iconic or personal to so many people than Nike? In today’s episode, I talk to Greg Hoffman, former CMO of Nike and Author of Emotion By Design.
We talk about:
Brand Identity
Designing with Emotion
Building an Amazing Team and Culture


Enjoy!
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If you own a P&L, Marketing Budget, or a Media Plan, this episode is for you. I speak with Mark Stouse, Chairman and CEO of Proof Analytics. Mark and I talk all about Marketing Mix. Specifically how you can make better decisions about it through Modeling and Predictive Analytics. Stick around till the end to hear about how you can take advantage of these concepts even if you have smaller marketing budgets.
Enjoy!
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Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today’s episode, I speak with Dr. Eden King , Professor of Psychology at Rice University. Dr. King has focused her career on studying Diversity and Inclusion in Organizations.
A few of my favorite parts of the interview are when we talk about:
The difference between diversity and inclusion
How you can be an ally if you tend towards being introverted
Where you can go to learn more about these subjects


Here are links to the resources mentioned in the episode:
How to Be an Antiracist by Ibram X. Kendi 
Caste by Isabel Wilkerson 
Be the Person You Mean to Be by Dolly Chugh 


Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

What is the real value of great content? In this episode, I am joined by Melissa Zehner to explore this question. I think Melissa is well equipped to answer this question in part because she has lived every part of the process. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. We talk about:
How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content


Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, we talk about higher education. I am joined by Therese Grohman, Senior Director of Marketing at Northwestern University School of Professional Studies. We actually both attended Northwestern as undergraduates at the same time, yet met each other during the pandemic… go figure!
We talk about:
What type of higher education programs should marketers pursue?
Undergraduate degrees that are helpful for marketers
Connecting with consumers authentically
How to make online classes more effective 


Relevant Links:
Customer Review Research from Medill : https://spiegel.medill.northwestern.edu/category/insights/customer-reviews/
Information Design and Strategy Program at Northwestern : https://sps.northwestern.edu/masters/information-design/
Data Science Program at Northwestern : https://sps.northwestern.edu/masters/data-science/index.php 


Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I talk to Aaron Goldfarb. He’s a novelist, cocktail writer and critic for Esquire, Food & Wine and other publications. His upcoming book, Brand Mysticism, is co-written with Steven Grasse, the marketing guru behind Hendrick’s Gin and Sailor Jerry Rum. We talk about:
What makes a brand mysterious?
How to get novels published
The right (and wrong) way to pitch a journalist your brand
A few bourbon recommendations


This episode’s got a little something for everyone. Cheers!
If you like what you heard, pre-order Aaron’s book here: https://www.amazon.com/Brand-Mysticism-Cultivate-Creativity-Intoxicate/dp/076247582X
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I speak with Justin Khanna. Justin has worked as a chef in some of the finest restaurants in the world. He’s also the host of the Repertoire Podcast where he interviews hospitality professionals, he has an event production business and also has launched virtual courses that teach cohorts of chefs subjects that aren’t addressed in culinary school.  
Justin and I talk about: 
How to market restaurants
Product market fit in the restaurant business
Menu Planning 
How Challenges as an upcoming chef led Justin into a new business venture.    


To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.   
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, I speak with Annie Lee. Annie and I were colleagues at Amazon Grocery addressing some interesting marketing challenges together, such as building trust of Amazon’s grocery delivery service. This was pre-pandemic, so it was harder back then.  
Annie is currently the CMO of Brave Software. We talk about Brave’s browser and why it is ideal in a Web3 world, how the Creator Economy is set to change and how Marketers will have to adapt to advertise to users who are increasingly looking for more online privacy.  
Annie wrote a very thought provoking article for Adweek in response to the Atlanta shootings last year that targeted Asian Women. We talked about the story behind that article and why she wrote it. Stick around to hear that conversation and check out the article here: https://www.adweek.com/media/ask-how-im-doing-as-an-asian-american-woman-not-where-im-from/   
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.    
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode is a master class in brand strategy - my guest, Gillian O'Connell currently leads brand and integrated marketing strategy for all of Microsoft's commercial business – including Microsoft Azure and Microsoft Dynamics. I learned a lot about how to think about brand strategy and its intersection with digital marketing. 
 
Gillian and I also discussed how your office space and physical environment really matters for your brand. WhenI was at amazon, I worked in a building called Wainwright - which was the last name of Amazon's first customer – and when I learned that it reinforced Amazon’s “customer obsession”. Prior to Microsoft, Gillian led the physical space redesign for Expedia's gorgeous Seattle campus.
 
You'll also hear Gillian’s insights on starting a career in brand strategy as well as insights on industries like professional services, hotels, auto and more.  
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.   
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Did you know there are 42 million individuals in the United States that do not have access to a high speed wired internet connection? If you believe, like I do, that the internet is now effectively a utility to participate in today's economy; this is a major problem.
Closing the “digital divide” requires many functions, including marketing - to citizens, private companies and other government organizations.
In this episode, I spoke with Veneeth Iyengar, Louisiana State Executive Director for Broadband Development and Connectivity, to hear how the State of Louisiana is tackling this issue.
Join us as we discuss:
How to market to an audience that may not have faith in government programs
What marketing channels should you use when the population you're trying to reach doesn’t have internet access?
What do influencers look like in this space?
Resources mentioned:
www.broadbandnow.com 
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.