builders from business.com

Today I speak with Madeline Enos, Head of Marketing at Included, which is a DEI technology company helping organizations meet and exceed their diversity, equity and inclusion goals.
What really stood out to me in this conversation was the importance of inclusion in a workforce and how it leads to better business results. Specific input metrics to those business results include:
Employee Retention
Attraction of Great Talent
Innovation


Something else that stuck out to me in this discussion was noting that the path to a head of marketing or CMO role seems to come from a diversity of experiences. Madeline and I get into those specifics as well.
Lastly, if you are interested in learning more about this topic, check out episode 11 of the show in which I spoke to Dr. Eden King, Professor of Psychology at Rice University. 
Episode Link: https://www.centerfield.com/blog/listen-now-dr-eden-king-of-rice-university-featured-on-the-high-eq-marketer-podcast/
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In today’s episode, John speaks with Eric Noe. Eric started as a journalist and rose to run the newsroom at ABC News. He then shifted away from the 24 hour news cycle and now delivers content at scale for topics such as:
Digital Security
Shopping Trends
Cloud Computing


To specify the scale – it’s more than 10,000 articles a year, written by experts and containing photos and videos. In this episode, they deep dive into how it all gets done.
Eric and John are also colleagues with him currently working as the VP of Content at Centerfield. Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Your brand is everything to your company but it’s more than just the logo your customer’s see.
It’s every touch point your current and prospective customers have with your company.
Today’s guest is Nancy Poznoff, Co-Founder of Kingston Marketing Group and former marketing executive for Zillow, Starbucks and T-Mobile is helping companies everywhere market their brand to the right customers.
Join us as we discuss:
Building an agency during the pandemic
Data-driven PR programs
Unique ways of building / organizing a marketing function


To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In this episode, we are talking about the instinctual, emotional responses that play into purchase decisions that happen because of marketing.
Today’s guest, Nancy Harhut is the author of “Using Behavior Science in Marketing.” And we talk about the hacks, techniques and tactics used to improve marketing performance. There are A LOT of anecdotes that you can use from this episode for marketing copy, landing page design and much more.
Get Nancy’s book here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive-ebook/dp/B09ZY7JNWQ
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This episode’s guest is Allison Netzer, CMO at Nymbus, a fintech specializing in niche banking solutions. Allison is also the author of “Think Like a Brand, Not a Bank.” Our discussion is about adopting a brand mindset internally and externally to create business value.
This episode is for those in many different industries asking questions like:
Why doesn’t my brand have more impact?
How can we live our brand better?
How can our brand create more value?


Preorder Allison’s Book Here: https://thinklikeabrandbook.com/
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today’s Guest, Rick Thompson, was central to Microsoft building the Xbox, making the business case and building the engineering and product team that shipped its first console nearly 21 years ago.
A lot of this episode is about how big ideas turn become reality.  Rick talks about why Microsoft in the 90's was motivated to build the console, the exec retreat where the idea was first discussed and some of the trials and tribulations of developing the product as he was responsible for engineering and development.
Stick around to the end to hear about the famous (or infamous) “Valentine’s Day Massacre Meeting” held on February 14, 2000, where the fate of the Xbox was decided.
We also talk about:
The Pioneers vs. Settlers paradigm
Rick’s first role at Microsoft
His Volunteer work In Ukraine earlier this year


Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

This week's episode covers productivity, early growth, go-to-market and finding a founder-market fit.
Professionals spend more than 20 hours a week in meetings, wouldn't it be nice if they were more effective?
That's what my guest Pete Christothoulou is trying to solve for today with his company, Xembly, a startup that provides every person an automated chief-of-staff through a mix of conversational AI and product design.
We start talking about the challenges with meetings, and I'm sure you'll empathize with those, but i really liked where we got to at the end which is a concept called founder-market fit, which is why is your core leadership team uniquely qualified to solve a problem.
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

Today’s guest is a badass! Luanne Marek, SVP of Media at Centerfield, and her team has spent more than a billion dollars on Google advertising some of the worlds biggest brands.
Join us as we discuss:
Why her team operates like day traders
The Future of Google ads
How to Acquire more customers from your google advertising
Fostering a Dog


To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

To celebrate our 15th episode, we’re doing a solo-episode! John picked 3 topics that he wanted to discuss. A few are listener questions submitted to [email protected] so if you have a question for John, feel free to send an email and it may end up on the show!
Today’s Topics are:
How to Market during a recession
How to Run an Amazing B2B Event
How to Manage Vendor and or Partners


To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.

In today’s episode, John speaks with Dag Kittlaus, Co-Inventor of Siri and current Co-Founder/CEO at Riva Health. 
They Discuss
What Did Steve Jobs Originally Want to Call Siri?
What is the Biggest Healthcare issue in the world?
How many people that are prescribed blood pressure meds don’t fill their prescription?
How did Siri help catch a Killer?


Enjoy!
To make sure you never miss an episode of The High EQ Market podcast, subscribe on Apple Podcasts, Spotify, and the website.
Listening on a desktop & can’t see the links? Just search for The High EQ Marketer in your favorite podcast player.