<p>In this episode, Madrona Managing Director, Tim Porter, speaks with Elissa Fink.  Elissa was the CMO of Tableau during the years that it emerged and grew into the leader in data visualization.  She speaks about building a B2B marketing machine by making it personal.  And how transparency and integrity with customers is important to building the trust and long term relationships.  The podcast ends with some tips for measuring conversion and hiring people who will make a difference to a startup’s growth. </p>

In this episode, Madrona Managing Director, Tim Porter, speaks with Elissa Fink. Elissa was the CMO of Tableau during the years that it emerged and grew into the leader in data visualization. She speaks about building a B2B marketing machine by making it personal. And how transparency and integrity with customers is important to building the trust and long term relationships. The podcast ends with some tips for measuring conversion and hiring people who will make a difference to a startup’s growth.

<p>In this episode, Madrona Managing Director, Tim Porter, speaks with Elissa Fink.&nbsp; Elissa was the CMO of Tableau during the years that it emerged and grew into the leader in data visualization.&nbsp; She speaks about building a B2B marketing machine by making it personal.&nbsp; And how transparency and integrity with customers is important to building the trust and long term relationships. &nbsp;The podcast ends with some tips for measuring conversion and hiring people who will make a difference to a startup’s growth.&nbsp;</p>

Building a B2B marketing culture from the ground up with Elissa Fink, former CMO of Tableau Software

Listen to conversations between Madrona investors and entrepreneurs, founders, and startup personalities who talk about some of the key moments in building a company. Designed to give would-be founders and others interested in working with or for startups a view into the struggle and the lessons learned, these conversations are informal and informative. 

With more than 25 years of investing in early-stage technology companies, Madrona has worked with founders from day one to help build their company for the long run. We invest in seed and Series A  companies in the Pacific Northwest building across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI, regardless of geography.

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Listen to conversations between Madrona investors and entrepreneurs, founders, and startup personalities who talk about some of the key moments in building a company. Designed to give would-be founders and others interested in working with or for startups a view into the struggle and the lessons learned, these conversations are informal and informative. With more than 25 years of investing in early-stage technology companies, Madrona has worked with founders from day one to help build their company for the long run. We invest in seed and Series A companies in the Pacific Northwest building across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI, regardless of geography.

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Building a B2B marketing culture from the ground up with Elissa Fink, former CMO of Tableau Software

Building a B2B marketing culture from the ground up with Elissa Fink, former CMO of Tableau Software

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