Placemakers

Building a Better Bike Share


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Philadelphia has made a mission of making bike share attractive to low-
income and minority residents, trying to buck the national trend of bike-share users
being white, rich, educated, and male. The city has moved bike stations into
nonwhite neighborhoods. It’s used ambassadors. It’s hired a multiracial team to run
the bike-share program. And it’s tried and abandoned other ideas, in an attempt to
break the social stigma of riding a bike in poor neighborhoods.
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PlacemakersBy Slate Podcasts

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