Philadelphia has made a mission of making bike share attractive to low-

income and minority residents, trying to buck the national trend of bike-share users

being white, rich, educated, and male. The city has moved bike stations into

nonwhite neighborhoods. It’s used ambassadors. It’s hired a multiracial team to run

the bike-share program. And it’s tried and abandoned other ideas, in an attempt to

break the social stigma of riding a bike in poor neighborhoods.

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