#150: Daily Drills is the new lifestyle destination for transitional pieces that effortlessly move you through every moment in style. In 2020, amidst a global pandemic, best friends and entrepreneurial spirits Kennedy Crichlow (Kenn) and Mary Ralph Lawson (Ralph), spotted a niche space in the ever-growing leisure industry. It was obvious to the duo that shoppers were getting more selective with their purchasing decisions and apparel with only one use-case no longer held appeal for savvy, sustainability-driven consumers who needed their closets to work harder. Their Daily Drills logo, which sits fiercely on their signature pieces, has been the symbol of their mission: simplifying getting dressed and blurring the lines between workout-wear, lounge-wear, business-wear, and everything in between.

Topics discussed:

• The reality of starting a brand and business
• How to be business partners with a best friend
• The importance of communication in long-distance relationships
• How to balance focus in your career, as well as your relationship with your partner
• Why it's important to have independence from your romantic partner, especially in the early years
• Marketing strategies that proved to be successful for Daily Drills

A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill

ENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"

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