Why are leaders so high on culture? Cole Gordon, an 8-figure sales trainer and CEO of Closers io and Remote Selling Academy, is on the show today. He’s here to share the reason ‌he gives so much regard to building a culture in the team and what makes a winning culture. He also talks about the challenges of building a culture in remote teams and the strategies he’s using that made him the best leader his team has ever worked with. For more tips on how to build a high-performing sales team, tune in to this episode! 

“The quality of your meetings is the quality of your culture.”

-Cole Gordon

In this Episode:

- Learn how Cole is applying the psychology of framing to his sales output and how it helped him scale from one company to another

- Realize why culture is important from a leadership perspective and why it matters when you want to build your influence

- Cole shares how the “behavior-to-result awareness” technique works and what makes it a more effective way for him to call out a non-performer 

- Check out Cole’s best practices on how he’s manifesting a fun, fast-paced, and high-standard culture in his sales team

- Cole puts emphasis on why respect for people is important

- Learn how Cole lives up to his team’s performance standard by knowing which ones to call out and which not to

- Sales are like the military in businesses for some people, according to Cole. Listen to his advice to those who are struggling with sales

Resources Mentioned:

- Extreme Leadership - https://www.amazon.com/Extreme-Leadership-Charles-D-Patton-ebook/dp/B00BFC694S/ref=sr_1_1?adgrpid=1334808473260724&hvadid=83425723900482&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-83426413086516%3Aloc-149&hydadcr=22537_10435616&keywords=extreme+leadership&qid=1656821364&s=books&sr=1-1

- The 16-Word Sales Letter™ - https://www.amazon.com/16-Word-Sales-LetterTM-multi-million-dollar-possible/dp/1088742785

- Ready, Fire, Aim: Zero to $100 Million in No Time Flat - https://www.amazon.com/Ready-Fire-Aim-Michael-Masterson-audiobook/dp/B0014WYZYA/ref=sr_1_1?adgrpid=1330410426855168&hvadid=83150846147694&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-83151538245385%3Aloc-149&hydadcr=24661_10490694&keywords=ready+aim+fire&qid=1656821494&sr=8-1

- Great Leads - https://www.amazon.com/Great-Leads-Easiest-Start-Message/dp/B011P8PRXA/ref=sr_1_1?adgrpid=1344703957056685&hvadid=84044170270305&hvbmt=be&hvdev=c&hvlocphy=145625&hvnetw=o&hvqmt=e&hvtargid=kwd-84044876334144%3Aloc-149&hydadcr=21870_10481636&keywords=great+leads&qid=1656821983&s=books&sr=1-1

Connect with Cole Gordon: 

- Website & Website

- Instagram

- LinkedIn

Connect with Eli Wilde:

- Website

- Facebook

- Instagram

- YouTube