Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.<a href="https://pressgazette.co.uk/subject/metro/" rel="noopener noreferrer" target="_blank">Metro.co.uk</a> has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.The website’s editor Deborah Arthurs <a href="https://pressgazette.co.uk/podcast-future-of-media-explained/" rel="noopener noreferrer" target="_blank">spoke to Press Gazette UK editor Charlotte Tobitt</a> about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all. Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google. The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader. Hosted on Acast. See acast.com/privacy for more information.

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.<a href="https://pressgazette.co.uk/subject/metro/" rel="noopener noreferrer">Metro.co.uk</a>&nbsp;has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.The website’s editor Deborah Arthurs&nbsp;<a href="https://pressgazette.co.uk/podcast-future-of-media-explained/" rel="noopener noreferrer">spoke to Press Gazette UK editor&nbsp;Charlotte Tobitt</a>&nbsp;about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See acast.com/privacy for more information.

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week. The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through. It is hosted by Press Gazette Editor-in-chief&nbsp;Dominic Ponsford&nbsp;who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs

Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs

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