The rise of social network giants Facebook, Twitter and LinkedIn paved the way for the world to connect online and showed the power of people sharing their own ideas, thoughts and images. Today, people share their personal moments billions of times a day yet these platforms are still largely considered asynchronous, meaning you post to your followers and they interact later. The advancement in mobile communication technology has, in many ways, detached the human aspect of communication with the ease and speed of text, “likes” and shares replacing phone calls. 

 

Live group video chat app Houseparty is on a mission to reconnect people in the most human way possible, when they are physically apart. Founders, Ben Rubin and Sima Sistani, have been through the trenches together pivoting from live video app Meerkat to Houseparty. Houseparty is now winning over Generation Z, with more than 1 million daily active users connecting with friends and family through spontaneous togetherness. 

 

The co-founders have deep knowledge of what drives mobile social apps. Previously, Sima was Head of Media at Tumblr responsible for global media strategy and partnership. Ben is a serial entrepreneur who has worked abroad in Israel scaling startup companies and working with large corporations including Intel. In this episode of Greymatter, the Houseparty founders share learning lessons from pivoting a company, the challenges of adopting live video and the opportunity to rethink what it means to communicate online.

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