In 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Mash Bonigala hit rock bottom, and ultimately needed to let his team go. He made the decision to start again under the parent name of Spellbrand, which he built up to become a million dollar agency with offices in 5 countries around the world.

In this episode Ian Paget interviews Mash to learn how he built the business up from scratch, what the agencies sales funnels look like and how they use Facebook and Google Ads to pull in ongoing clients.

• Spellbrand Website

For show notes, and episode transcription head here: https://logogeek.uk/podcast/mash-bonigala/