We Are, Marketing Happy - A Healthcare Marketing Podcast

Building a New Website: 2 Paths


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More healthcare organizations are rethinking their websites, but should you opt for a refresh or a full rebuild? In this episode, Jenny explores this growing trend and breaks down the key differences. She covers when a refresh is the right choice—especially for improving accessibility, mobile responsiveness, and privacy compliance, including the impact of HHS Section 504 and WCAG 2.1. She also explains when a rebuild is necessary, such as enhancing the patient experience, rebranding, or integrating new technologies. Understanding these distinctions can help your organization align its website strategy with its goals, timeline, and budget.


Resources

HHS Accessibility Guide


Connect with Jenny:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/jennybristow/


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We Are, Marketing Happy - A Healthcare Marketing PodcastBy Jenny Bristow, CEO at Hedy and Hopp

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