In this episode of In the Field: The ABA Podcast, I sit down with Christina Torres, founder of ABA Made Ez and co-host of Reinforcing Conversations, to talk about personal branding, community building, and what it really takes to show up online as a BCBA®. Christina shares how she went from Googling "independent BCBA consultant" and finding nothing, to building a thriving online community across TikTok, Instagram, and LinkedIn. 

We talk about why personal branding matters even if you never plan to start a business, how to overcome perfectionism and just start posting, and practical strategies for building an authentic, sustainable presence online without burning out. 

Key Topics: 

Why Personal Branding Matters in ABA:
How building a personal brand goes beyond marketing, and why it matters for BCBAs®, RBTs®, and clinical leaders alike, whether or not you want to run a business. 

Overcoming the Fear of Being Seen:
Practical advice for pushing past perfectionism, imposter syndrome, and the fear of judgment that keeps so many professionals from ever hitting post. 

Choosing the Right Platform:
A breakdown of TikTok, Instagram, and LinkedIn, including the strengths, limits, and best use cases for each platform depending on your goals.  

Finding Your Niche Without Fear of Saturation:
Why there is no such thing as an oversaturated niche, and how authenticity and personal experience set you apart from every other provider in your space. 

Consistency Without Burnout:
Low effort, high reinforcement strategies for repurposing content, engaging your audience, and staying consistent without spending hours on every post. 

Personal Branding for Business Growth:
 How social media has become a recruiting and networking tool for ABA organizations, and why leveraging it can expand reach.

Building Genuine Community Online:
The difference between passive followers and true engagement, and how going live, asking questions, and being vulnerable builds real connection. 

Key Takeaways: 

• Personal branding is not about looking perfect. It is about creating a space where your community can find you, trust you, and grow with you.  
• You do not need a perfect plan to start. Just post your first piece of content, then keep going.
• Nobody else has your personality, your experience, or your perspective. That alone means your niche is never too saturated. 
• Consistency matters more than virality. Low effort, high reinforcement content keeps you showing up without burning out. 
• Personal branding benefits organizations too, especially with recruiting in a high demand market.
• Authenticity, not perfection, is what builds real community and long term engagement. 

Keywords: 

Personal Branding, ABA Marketing, Social Media for BCBAs®, Christina Torres, ABA Made Ez, Reinforcing Conversations, Community Building, Content Strategy, TikTok for BCBAs®, Instagram for ABA, LinkedIn for Behavior Analysts, BCBA® Entrepreneurship, ABA Business Growth, Networking in ABA 

Connect with Christina Torres:

Website: https://abamadeez.com/
Podcast: Reinforcing Conversations
Instagram: ABA Made Ez
TikTok: @abamadeez
LinkedIn: Christina Torres

Disclaimer:

BCBA®, BACB® [or any other BACB® trademark used] is/are registered to the Behavior Analytic Certification Board® BACB®. This website and products are not in any way sponsored by the BACB®.

All information and products are for educational purposes only.