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Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project.  Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications.

Five things you’ll learn from this episode:

1. What is the role of content in today’s PR environment?
2. How can organizations drive content through a multi-channel strategy?
3. How does a solid content strategy support earned media efforts?
4. How do you measure the impact of your content strategy?
5. What are lessons for PR practitioners operating during a pandemic?

Quotables

• “Good content is the gift that keeps on giving.” — @ssanderford
• “Let's get back to a broader view on public relations, of which earned media and media relations is a component.” — @ssanderford
• “Having a very strong customer base, follower base, supporter, or donor base is key.” — @ssanderford
• “We have to be willing to be open to new ideas that may be coming from folks that we might not necessarily have thought understand our business or the work that we do.” — @ssanderford
• “I think taking a little bit more time and guiding people produces enormous rewards in the end. You get richer stories and content. Be willing to laugh and learn.” — @ssanderford

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About Sherry Sanderford

Sherry Sanderford is a strategic communications leader with extensive experience in corporate, health care, and health technology communications. She recently joined the Wounded Warrior Project as the public relations manager. Her responsibilities include leading a team of public relations professionals in charge of external communications and reputation. Previously, Sherry ran S2 Communications & Consulting where she provided communications strategy and consulting to businesses and non-profit organizations, primarily in the healthcare space.

Before that, Sherry spent 20 years at Aetna/CVS Health leading executive communications, internal communications, and media relations for numerous business areas. She enjoys connecting people to one another around a shared purpose.

Sherry Sanderford’s contact info and resources:

• LinkedIn 
• Twitter: @ssanderford
• Tracing the measurement origins of PESO

 Additional Resources:

• ReviewMaxer: http://reviewmaxer.com
• Axia Public Relations: https://www.axiapr.com/ 

About your host Jason Mudd

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