In the world of perinatal care, building a successful business requires more than just expertise and passion. It requires strategic networking, effective communication, and a clear understanding of your value as a practitioner. In this episode, Dr. Sarah Winward shares her advice on building a successful business in the field of baby bodywork. She provides strategies for networking, building relationships with other practitioners, and creating a business that doesn't lead to burnout. She emphasizes the importance of personalized care, building trust with clients, and knowing your limitations as a practitioner. Dr. Winward also discusses the structure of her appointments, combining lactation support, craniosacral therapy, and naturopathic medicine to provide comprehensive care for both babies and parents.

About Dr. Sarah Winward:

Sarah Winward is a Naturopathic Doctor, Board Certified Lactation Consultant and Infant Craniosacral Therapist. She completed an Honours Bachelor of Science in Medical Physics and Applied Radiation Sciences at McMaster University. About a year into her Masters in the same field, she realized that she was meant to work with people, not with machines and computer programming. Searching for a path in the health care world led her to Naturopathic Medicine- the perfect blend of science and traditional wisdom that focuses on the patient as a whole person. She graduated from the Canadian College of Naturopathic Medicine in 2016. After graduation, she went on to study lactation, first at the International Breastfeeding Centre, then among a number of community practitioners. With 500 hours of hands-on lactation support under her belt, she wrote her IBCLC exam in 2020, while in lockdown.

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Episode Timestamps:

• Dr. Sarah's background and focus on pregnancy, birth, and postpartum {01:30}
• Strategies for building a business and networking with other practitioners {03:00}
• Overcoming ego and limitations in client care {08:15}
• Always say yes to shadowing opportunities {14:20}
• Structuring fees based on income needs and value {18:45}
• Over-delivering personalized care and support {20:50}
• Taking care of yourself and setting boundaries {23:10}
• Learning from experiences and not taking it personally {30:50}
• Speaking confidently about the value of your services {35:00}
  
  

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