If you are attending Cervical Thoracic in the Sedona area, or if you live nearby, I am hosting a free lunch and book signing and you are invited.

This is a casual, in person gathering for current students, past students, podcast listeners, and any Myofascial Release therapist who wants to connect in real conversation about business growth, client commitment, and building a fully booked practice.

No presentation.

Just lunch, connection, and meaningful conversation.

Event Details:

Saturday, February 21

I will have signed copies of my books available, and you are welcome to bring a friend.

Whether you are fully booked, just getting started, or somewhere in between, you are welcome at the table.

If you know another therapist who will be in the area, forward this episode to them and invite them to join us.

Learn more about working with Heather Hammell, The MFR Coach®:

Upcoming Webinar:

In this episode of The MFR Coach Podcast, I talked with MFR therapist and author Gabrielle Provost about myofascial release self treatment and how her new illustrated guide helps clients build empowered self care at home. 

We explore how self treatment supported her recovery from years of chronic pain, why awareness is essential to this work, and how her new book helps readers build a clear, accessible home practice.

What You’ll Learn:

Additional Topics:

Purchase the Book at https://feelandheal.com/. Use code MFRCOACH20 for 20% savings.

Connect with Gabrielle Provost, owner of L’autre voie MFR in Montreal, Qc and Author | Website

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The MFR Coach Podcast, Heather talks with MFR therapist Gwen Bernardo about how she transitioned from equine therapy to a fully booked MFR practice for humans using clear decisions, simple systems, and a strong belief in the value of myofascial release.

Listen now to learn how you can honor your past experience, choose a clear direction, and grow an MFR business that supports you for the long term.

Guest Info —

Gwen Bernardo is a Certified Equine Sports Massage and Myofascial Release therapist | Website

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

If you’re a new Myofascial Release (MFR) therapist, getting offered a job in someone else’s practice can feel like a dream come true. But before you say yes, it’s important to pause and make sure that dream job won’t turn into a nightmare.

In this episode of The MFR Coach® Podcast, Heather Hammell walks you through the red flags to look for before signing a contract to work for another therapist or clinic. From understanding your pay and training agreements to evaluating non-compete clauses and workplace culture, Heather helps you protect your rights, your energy, and your future business goals.

You’ll learn what questions to ask about wages, onboarding, and required training, how to spot scarcity-based business practices, and why your long-term freedom matters more than short-term excitement. Whether you’re fresh out of training or considering a part-time position, this episode will help you make a confident, informed choice that aligns with your values and financial goals.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this conversation, Heather sits down with Foundations student Lorien Caldwell of Myofascial Wisdom (Green Valley, AZ) to unpack the messy middle of building an MFR practice—where consistency, systems, and simple selling beat excitement and hustle. Lorien shares how she moved from adrenaline-fueled starts to a calmer, repeatable business: selling packages to every appropriate client, structuring bank accounts so taxes and seminars are funded in cash, and adjusting her schedule to match real-life priorities (hello, working-mom flexibility). She’s now booking into next year and navigating growth with more self-trust and personal power.

GUEST INFO —

Lorien Caldwell, owner of Myofascial Wisdom PLLC in Green Valley, Arizona | Website | EP. 231 How Lorien Overcame "Do it myself" Mentality To Grow Her MFR Business

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Should You Move or Stay? How to Decide Before Signing a New Office Lease

Before you sign a new lease or move into a bigger space, pause. Moving your Myofascial Release (MFR) business can feel like growth, but if it isn’t grounded in facts and data, it might actually reduce your profit and increase your stress.

In this episode of The MFR Coach® Podcast, Heather Hammell shares how to evaluate whether moving, expanding, or downsizing your office is the right financial and leadership decision for your business.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

At 56 years old, Aimee Slater decided she was done working 16 to 20 hour days in a business she had outgrown. She sold her bar and restaurant, left a long-term relationship, converted her entire client base from massage to Myofascial Release, and went all in on building the practice she actually wanted.

In this episode of The MFR Coach Podcast, Aimee shares how she went from 2–4K months to consistent 10K+ months in under a year, without adding more hours. We talk about how she raised her rates, stopped people pleasing, created boundaries around her schedule, and started treating herself like the most valuable asset in her business.

If you’re ready to stop overworking and start creating sustainable income with calm and confidence, this episode will show you what’s possible.

If you’re ready to fill your schedule with clients who want the work you actually do, register for Heather’s free live training, How to Sell MFR to Anyone in Any Situation, at http://www.themfrcoach.com/webinar.

Connect with Aimee Slater, owner of Myofascial Wellness in Port Clinton, OH | Phone: (419) 341-2912 | https://www.vagaro.com/aimeeslaterlmt

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, raise her rate with facts and data, and sell MFR with a clear offer and a neutral mindset.

You will hear how Emily became fully booked at $185, why simple daily thought work and gratitude shifted her results, and how community support helped her get visible in Peru, Illinois. She explains the practical steps that moved her from “I hope this works” to selling multiple packages a day and contributing equally at home without more hustle.

Foundations is the coaching, community, and structure that helps MFR therapists get fully booked without chaos. If you are ready to raise your rate, sell with confidence, and build calm profit, join The MFR Coach® Foundations program today: http://themfrcoach.com/foundation . Want to see how we teach selling first? Save your seat for the next live webinar: http://themfrcoach.com/webinar

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable.

What’s Next for Cassandra

Cassandra’s next chapter includes leading her MFR practice with clear CEO energy instead of a busy brain, protecting a schedule that supports her focus, and making decisions from intention instead of urgency. She plans to keep refining her systems, trusting her expertise, and creating content that speaks directly to the clients who are ready for deep myofascial release work and long term change. 

Website

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.