The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

What separates therapists who consistently build profitable, sustainable practices from those who stay stuck in cycles of inconsistency?

In this episode, Heather introduces the 12 Core Standards of the Fully Booked Therapist. These standards are not rules or checklists. They are the behaviors, beliefs, and business practices Heather has observed repeatedly among therapists who build thriving practices while maintaining a life outside of work.

You'll learn why standards matter more than tactics, how identity influences business growth, and the specific habits that support consistent bookings, stronger boundaries, better decision-making, and long-term sustainability.

In This Episode:

Mentioned:

Join Heather on June 10th for her free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now at www.heatherhammell.com/profit.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The Fully Booked Therapist Podcast, I’m talking about why the results you’re experiencing in your business today are often connected to the thoughts you were repeatedly practicing three months ago.

I share the mindset shift that led me to expand beyond being known only as “the MFR coach” and how that decision reshaped my business, branding, and future programs. I also break down the thought model I learned through The Life Coach School and explain how thoughts create emotions, actions, and ultimately the results we experience in business and life.

Throughout the episode, I discuss:

This episode is for hands-on therapists who feel stuck in uncertainty, hesitation, or inconsistent business growth and want to better understand the connection between mindset and results.

Are you trading too much of your life for your practice?

Join me on June 10th for my free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now atwww.heatherhammell.com/profit.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I talk with Brian Tuckey about what Fascial Counterstrain actually is and why understanding the mechanism behind your work changes how you treat.

Brian shares how he went from being trained in traditional counterstrain to expanding the method into a system that maps over 1,000 treatment points to specific anatomical structures. We talk about why early counterstrain worked without a clear explanation, and how his work focused on identifying what those tender points actually represent in the body.

We also break down the role of trapped inflammation, how impaired lymphatic drainage contributes to chronic dysfunction, and why many symptoms persist even after traditional treatment approaches. Brian explains how this model connects fascia, the nervous system, and circulation, and what changes when you start addressing the underlying cause instead of just the symptoms.

This episode focuses on how to think differently about assessment, expand what you can treat, and apply a more structured approach to manual therapy.

What you’ll learn:

Connect with Brian Tuckey, PT

Training & Courses: https://jicounterstrain.com

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What does it actually look like to go from overwhelmed and unsure… to fully booked with a waitlist?

In this episode, I sit down with Lauren Moyer to break down exactly how she built a fully booked, six-figure myofascial release practice in just a few years.

We talk about the real timeline, the decisions that mattered, and the systems that now keep her booked months in advance without burning out.

This is not a highlight reel.

It’s a clear look at what it takes to build a sustainable, fully booked practice from the ground up.

Explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar.

Connect with Lauren Moyer — Owner and MFR practitioner at Vibrant Life in Wyncote, PA | Website

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Taxes are one of the most stressful parts of running a therapy practice, and for many business owners, it’s not because they’re doing something wrong. It’s because no one ever taught them how this actually works.

In this episode, I’m joined by Haley Literal to break down the most common tax mistakes therapists make and how to avoid them before they cost you thousands.

We talk about what to do before you even see your first client, when it makes sense to change your tax strategy, and how to manage taxes when your income isn’t consistent.

This is a practical, grounded conversation designed to help you feel more in control of your numbers and less reactive when tax season comes around.

Connect with Hallee Literal — Tax Professional Incite Tax | Website

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What happens to your therapy practice when life forces you to step away without warning?

In this episode, I walk through how to create an emergency shutdown plan so you can pause your business in under 30 minutes without leaving your clients confused or your systems in chaos.

This comes from real experience. When my grandmother’s health crisis required me to travel immediately, I was able to leave because my practice was set up to handle it. Most therapists don’t have that structure in place, and they end up trying to manage their business in the middle of a personal emergency.

You’ll learn:

This is not about planning for time off. It is about being prepared for the moments you cannot plan for.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Why I'm Not The MFR Coach Anymore: Introducing The Fully Booked Therapist Podcast

Something is changing, and I want you to hear it straight from me.

After years of showing up as The MFR Coach, I am stepping into something bigger. I am simply Heather Hammell now, and I help hands-on therapy practitioners get fully booked and stay fully booked.

In this bonus episode I am walking you through exactly what is changing, why I made this decision, and what it means for you and your practice.

Because here is the truth: growth requires a willingness to flex, pivot, and make moves when the time is right. And the time is right.

In this episode you will hear:

My roots will always be in massage therapy and myofascial release. But it is time to think more globally and show you what is possible when you stop staying small.

If you are a hands-on therapy practitioner who wants to get fully booked, stay fully booked, and build a business that pays you well and gives you your life back, you are exactly who this podcast is for.

Welcome to The Fully Booked Therapist Podcast. I am so glad you are here.

Ready to get fully booked?

Start here. Watch my free training and find out exactly why your clients aren't rebooking and how to fix it. This is the first thing I want every hands-on therapist to see.

👉 www.heatherhammell.com/reason

In this episode, I talk about what holds therapists back from building financially sustainable businesses and how their money story shapes the decisions they make around pricing and income.

I explain how money itself is neutral, but the thoughts we have about it create feelings that drive our actions. I walk through why so many therapists tie money to their worth and how that makes setting rates feel personal and uncomfortable.

I also break down how to use real financial data to make clear decisions about pricing, including looking at expenses, income goals, and available work hours. I share how different thoughts about the same financial situation can lead to completely different results in your business.

This episode focuses on understanding your relationship with money, making decisions based on facts instead of avoidance, and building a business that actually supports your life.

What you’ll learn:

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I sit down with Dr. Kathleen Young to talk about what it really looks like to build meaningful friendships in midlife, especially as a business owner.

We talk about why friendships can start to feel harder as you get older, how life transitions shift your relationships, and why many women realize in midlife that they want deeper or different connections.

Kathleen shares how friendships are built intentionally, not accidentally, and why your thoughts and assumptions about other people can either open the door to connection or quietly shut it.

We also get into how friendships impact business growth, why you can’t build a business in isolation, and what it looks like to step outside your comfort zone to create relationships that actually support you.

This episode focuses on how to rethink friendships, become more intentional about connection, and create relationships that add meaning to both your life and your business.

What you’ll learn:

Connect with Dr. Kathleen Young, Psychiatrist & Life Coach

Podcast: How to be a human in the world

Website: Dr. Kathleen Young Coaching 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I talk with Leah Hadley about what actually holds women back from building wealth and how to move from fear into financial confidence.

Leah shares her journey from being a teacher with student loan debt to working in investment banking and eventually founding her own firm focused on helping women take control of their finances. We talk about why so many women feel like they “should” already know how money works, and how that belief keeps them from asking questions or getting support.

We also break down common misconceptions about investing, why waiting to figure out your finances can make things harder later, and what it looks like to build confidence over time through learning and experience.

This episode focuses on how to understand your relationship with money, take ownership of your financial decisions, and start building wealth in a way that aligns with your life.

What you’ll learn:

Guest Contact 

Connect with Leah Hadley, Financial Advisor & Author

Website: https://intentional-wealth.com/

Book: Intentional Money: The Modern Woman’s Guide to Building Wealth, Purpose, and Peace

Community: Empowered Sisterhood

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.