The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

What happens after you finally build the fully booked practice you’ve been working toward?

I’m joined by Stephanie Wilson, owner of Trusting Touch Myofascial Release Therapy LLC, to talk about how her business has changed since leaving her PTA job and committing fully to her practice. Stephanie shares what it took to move away from feeling “graspy” about clients, become more confident in sales conversations, and trust the systems she had already built.

We also talk about what comes after consistent bookings and $10,000 months. For Stephanie, the next questions are about working fewer hours, protecting time with her family, and deciding what she wants her business to make possible outside the treatment room.

Stephanie Wilson, LMT, is the owner of Trusting Touch Myofascial Release Therapy LLC in Trinidad, Colorado. With 20 years of experience in physical therapy and bodywork, she specializes in the John F. Barnes Approach to Myofascial Release®, helping people find relief from chronic pain, restore movement, and improve their quality of life.

Stephanie is passionate about helping clients find hope, furthering her skills, and living life outside the office with her family.

TrustingTouchMFR.com 

The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business.

I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you.

Block off November 9th through the 13th on your calendar and make sure you’re on my email list so you’ll be the first to know when it’s time to grab your seat.

Join my mailing list: themfrcoach.com/mailing-list 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Too many choices on your booking page can make it harder for potential clients to schedule.

In this episode, I’m breaking down Fully Booked Therapist Standard 10: operate from one clear solution at one clear price point. I cover why I recommend one appointment type, how to handle multiple treatment modalities without making clients choose, why 60-minute sessions can be enough, and how packages can fit into a simpler pricing model.

The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business.

I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you.

Block off November 9th through the 13th on your calendar and make sure you’re on my email list so you’ll be the first to know when it’s time to grab your seat.

Join my mailing list: https://themfrcoach.com/mailing-list

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Thinking about hiring help in your hands-on practice?

Before you add someone to your team, make sure you’re not trying to hire your way out of a task, system, or leadership responsibility you haven’t figured out yet.

In this episode, I’m breaking down what needs to happen before you hire, why you need to understand a role before you delegate it, and how clear processes, expectations, and follow-up give your future team members a better chance of succeeding.

Mark your calendar for November 9th through the 13th and join me for the Get Fully Booked Challenge.

For five days, we’ll work on how you run your hands-on business so you can keep your calendar booked, lead your clients with confidence, and make real money doing the work you love.

If you’re building a practice, getting ready to start one, or already booked and ready to build something stronger, get on my email list now. You’ll be the first to know when registration opens so you can grab your seat.

Sign up for my email list →

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What happens when you have policies in your practice but don’t actually follow them? I learned that lesson after ignoring my own first-time client prepayment policy and ending up in an empty treatment room with lost time and lost income.

In Episode 311, I’m breaking down Standard 9 of the Fully Booked Therapist Standards: fully booked therapists have clearly defined and enforceable policies. I’ll explain why policies matter before a cancellation or no-show happens, how consistency builds trust with clients, and what your cancellation system should include.

We’ll also talk about why policies should be created when you’re calm and thinking clearly, how a simple decision tree can take emotion out of the moment, and why a practice that runs with ease isn’t free from problems. It has systems that tell you what to do when those problems happen.

The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business.

I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you.

Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list  so you’ll be the first to know when it’s time to grab your seat.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What happens when the person responsible for running the practice isn’t functioning at her best? I sat down with Emily Sadri, a board-certified women’s health nurse practitioner, certified nurse midwife, and founder of Aurelia Health, to talk about the hormonal changes that can affect women in midlife.

Emily explains why perimenopause can show up through changes in metabolism, sleep, mood, cognition, and stress tolerance even when you’re still having a regular period. We also talk about her “hormones first” approach, why she believes women need care that looks at the broader picture, and what all of this means when you’re also responsible for running a business.

If you own a hands-on practice, you are the asset. This conversation is about paying attention to the person responsible for serving the clients, making the decisions, and building the business.

Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and hormone expert who founded Aurelia Health, a modern concierge telehealth company that serves women navigating perimenopause and menopause. Emily's areas of expertise include metabolic health, precision hormone care, and longevity medicine. She resides in the Midwest with her husband, four children, and two dogs.

Aurelia Health: aureliahealth.com

Special Offer: Use code HAMMELL100 to save $100 off an initial visit with Aurelia Health.

The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business.

I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you.

Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list  so you’ll be the first to know when it’s time to grab your seat.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Many hands-on therapists know they can help their clients, but saying “I can help you” out loud can feel surprisingly difficult. In this episode, Heather explains why knowing your client and believing you can help them are essential parts of becoming a fully booked therapist, and how that belief affects client trust, treatment plans, and rebooking.

Heather shares how she changed her intake forms to get better information from clients before they ever got on her table. She also explores why therapists sometimes use uncertain language when making treatment recommendations, how fear of hearing “no” can affect client conversion, and why confidence needs to be grounded in your training, experience, and scope of practice.

If you’ve ever hesitated to recommend a treatment plan, worried about overpromising, or taken a client’s decision not to rebook personally, this episode will help you separate your self-esteem from the client’s decision and lead with greater confidence.

In this episode, you'll learn:

The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business.

I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you.

Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list  so you’ll be the first to know when it’s time to grab your seat.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Why does discounting your services feel so good in the moment? In this episode, I’m talking about the temporary relief that can come from lowering your rate, giving away a session, or adding extra time when charging feels uncomfortable. I’ll explain how reactive discounting can reinforce your beliefs about what your work is worth, the difference between intentional generosity and giving from guilt, and three ways to start making decisions about your rates and discounts ahead of time.

In this episode, you'll learn:

The Get Fully Booked Challenge is coming November 9th through the 13th, and we’re spending five days working on how you run your hands-on business.

I’ll walk you through a clear path toward keeping your calendar booked, leading your clients with confidence, and making real money doing the work you love. If you’re building a practice, close to starting one, or already booked and ready to build something stronger, this challenge is for you.

Block off November 9th through the 13th on your calendar and make sure you’re on my email list at https://themfrcoach.com/mailing-list  so you’ll be the first to know when it’s time to grab your seat.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Many therapists believe one more certification is the missing piece between where they are now and a fully booked practice. In this episode, Heather shares why she spent years chasing credentials, what happened when she finally reached expert level, and why the confidence she expected never came from another certificate.

Heather explores the concept of learning as a buffer and explains how continuing education can sometimes become a way to avoid uncomfortable business decisions. She discusses the difference between intentional learning and collecting credentials out of fear, comparison, or the hope of feeling more qualified.

If you've ever questioned whether another training is the right investment, this episode will help you evaluate your motivation and refocus on applying the skills you already have.

In this episode, you'll learn:

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Can astrology help you make better business decisions?

I'll admit, I didn't know much about astrology before booking my first natal chart reading. What started as curiosity turned into one of the most interesting coaching relationships I've had.

In this episode, I'm joined by my astrology coach, Alyssa, founder of The Karuna Lab. We talk about how she uses natal charts as a coaching tool for entrepreneurs, why she believes astrology is about recognizing patterns instead of predicting the future, and how our work together helped me navigate one of the biggest identity shifts in my business.

If you've ever wondered what business astrology actually looks like in practice, this conversation will give you an inside look.

Alyssa is the founder of The Karuna Lab, a psychological astrology and coaching practice built around Practical Mysticism for the Ambitious Soul. She helps high-achieving people stop making decisions from old survival patterns and start making them from genuine self-knowledge, using the natal chart as a diagnostic tool for that process.

Website: http://www.thekarunalab.com

Email: [email protected]

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The Fully Booked Therapist Podcast, Heather Hamel explores Standard #6: Fully Booked Therapists Show Up and Get Coached. She explains why self-coaching and professional coaching work together, and why making business decisions often requires outside perspective rather than more information.

Using a client story about raising rates, Heather illustrates how coaching helps therapists move from hesitation to action. She discusses the emotional barriers that keep therapists stuck, the financial and professional cost of delaying important decisions, and why vulnerability is a strength inside a coaching environment.

Heather also shares what coaching looks like inside the Foundations program, including Hot Seat Coaching, weekly coaching calls, accountability, tracking business metrics, and engaging with a supportive community. She concludes by encouraging therapists to stop waiting until they feel ready and instead make the decisions that allow their practices to grow.

If you're ready to join a room where you can get coached, receive accountability, and build your practice alongside other therapists doing the same work, visit https://www.heatherhammel.com/foundation. If you join before August 16, I'll also send you the printed Foundations workbook.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.