This week, the Affiliate Marketing Podcast welcomes Valery Fly, Senior Affiliate Manager at Alpha Affiliates. Lee-Ann and Valery discuss how Valery's team manages their affiliate relationships and why they choose to have one affiliate account manager for each partner. They also explore the benefits of this approach for both the team and the affiliates. Valery shares three tips for affiliate managers: staying updated on industry news, being patient and building good relationships, and networking to build a strong professional community. Valery also reflects on the mistakes she has made and emphasises the importance of focusing on quality partnerships rather than quantity. Finally, they discuss their vision for the future of affiliate marketing…

Listen to find out more about:

• Managing affiliate relationships end-to-end with one account manager can improve efficiency and provide a better user experience for affiliates.
• Affiliate managers should stay updated on industry news, be patient and build good relationships, and network to build a strong professional community.
• Focusing on quality partnerships and avoiding the temptation to take on too much can lead to better results.
• The future of affiliate marketing may involve more digital technologies to improve networking and create a more relaxed and enjoyable conference experience.

Key segments of this podcast and where you can tune in to go direct:

• [06:16] The importance of learning terminology and gaining on-the-job training.
• [08:22] Understanding the industry and how to position yourself in the industry.
• [12:28]  Self-preservation: How to time-manage – the tactics you need to remain fresh and give your clients the best version of you.

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