What makes a workplace truly stand out to job seekers? 

It’s not just the perks or the pay. It’s the story you tell and the experience you deliver.

In this episode, Vanessa Brulotte sits down with Nancy Boyce, Senior Employer Brand Manager at BambooHR. They discuss what it takes to create an authentic employer brand that connects with the right candidates and reflects the real employee experience.

You’ll learn the difference between corporate and employer branding, the role of employee reviews, and why alignment between brand and experience matters more than ever. Plus, Nancy shares actionable tips for tracking brand impact and creating a solid brand even with an HR team of one.

Key takeaways:

• How to align your employer brand with real employee experiences
• Why employee reviews matter more than you think
• Simple ways to build an employer brand without a big budget

Key topics:

(00:00) Introducing Nancy Boyce

(02:09) What employer branding means 

(03:30) The shift in candidate expectations post-pandemic

(07:22) Why recruiting and marketing must work together

(11:49) How Glassdoor reviews shape first impressions

(13:02) Brands that are innovating in employer branding

(18:19) Metrics that show if your brand is working

(25:07) Inside BambooHR’s new employer value proposition

Key links:

Read BambooHR’s blog, “Why Customers Care About Your Employer Brand (And Why You Should, Too)”: https://www.bamboohr.com/blog/why-employer-brand-matters

Read BambooHR’s blog, “How to Create Great Candidate Experiences”: https://www.bamboohr.com/blog/how-to-create-great-candidate-experiences 

Read BambooHR’s blog, “Want to Improve Employee Experience? Follow These 4 Steps”: https://www.bamboohr.com/blog/how-to-define-measure-and-improve-your-employee-experience

Subscribe to HR Unplugged Series:

https://www.bamboohr.com/resources/podcasts/hr-unplugged/

Join HR Heroes Slack Community:

https://join.slack.com/t/hrheroesworkspace/shared_invite/zt-21ad3f1r8-dkWC2EdmyhxUAHw9cGLdQw

BambooHR Homepage:

https://www.bamboohr.com/

Connect with Nancy on LinkedIn:

https://www.linkedin.com/in/nancy-boyce616/