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In this episode, I sit down with the inspiring Lia Weightman, also known as @lia.creations.ugc on Instagram, to discuss her journey into UGC. Lia shares her story of juggling motherhood, her side hustle, and a part-time admin job while building her UGC empire. We dive into her first gig, the lessons she’s learned along the way, and how she's grown as both a creator and a person. Lia also shares exciting details about the upcoming UGC Wellness Retreat in February, which is not to be missed!

Plus, I reflect on my own burnout recovery, the importance of consistency, and why building a personal brand is the key to UGC success.

What You’ll Learn in This Episode:

• Lia’s journey from digital marketing to UGC and her first paid gig.
• Why self-growth and thick skin are essential in the UGC world.
• How Lia balances UGC with a full-time job and family life.
• The value of contracts and how to protect yourself as a creator.
• The power of community and collaboration in the UGC space.
• Details on Lia’s UGC Wellness Retreat and why you need to attend.
• Tips for breaking through imposter syndrome and taking bold risks.

Key Quotes:

• "Your journey is your own. Comparing yourself to others will only cause heartbreak."
• "The raw, authentic content is what people relate to and buy from."

Action Points:

1. Harness your UGC community: Reach out to creators you admire and start building meaningful connections.
2. Shoot your shot: Pitch to a dream brand you’ve been hesitant to approach. You never know what might happen!
3. Secure your spot: Join Lia’s UGC Wellness Retreat in February to connect, create, and unwind with like-minded creators.

Resources & Links Mentioned:

• Follow Lia on Instagram: @lia.creations.ugc
• Have an Instagram stalk of Maddy T! @ugcwithmaddyt
• Learn more about UGC contracts: Startup and Running Contracts
• Book your spot on the UGC Wellness Retreat: DM Lia on Instagram for details.

Let’s Connect:

• Follow me on Instagram: @that.ugc.mum

Join the Conversation:
Share where you’re listening from! Tag @that.ugc.mum in your Instagram stories and let me know what resonated with you most from this episode.

Next Week:
Don’t miss next Monday’s solo episode, where I’ll explore where UGC is heading in 2025 and how you can stay ahead of the curve.

Thanks for tuning in, mamas! See you next week!

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Links:

• 10% off Contract Templates code: THATUGCMUM
• 10% off The Hive UGC Course - Where I started code: XANTHE1063
• 20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

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Jingle: La La Love - Vocalista