Let’s cut to the chase.

WordCamp’s are great, but it’s a breeding ground for our competition. I know, I know — we’re all friends here. Just hear out my next guest.

John is a master marketer and business builder. He uses WordPress to write his blog which ultimately lead to publishing his book, Brand Against the Machine.

He joins us to talk about improving our business and ultimately our bottom line. If you’re someone who dosen’t want to come out of the basement from coding, don’t bother pressing on to this interview. If you’re ready to kick ass and take names later, potentially saying goodbye to your coding buddy at the next WC — hit play now!

John Morgan on bullshit radars, understanding customers, and quitting your competition

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Are you ready for the cold hard facts?

What do I love about John? No bullshit, straight talking, all around awesomeness.

But he’s not all flash. He’s been marketing and building businesses for 12 years. So yes, there’s plenty to learn from him.

Knowledge vs know how

If you’re someone looking to hire a WordPress developer or designer, listen up.

John makes the point, with WordPress at such a low barrier to entry, there are people that know about WordPress “stuff” and then there’s the people that have the know-how and there’s a big difference.

Ask your next WordPress hire if they have actually built, supported, and launched th...