Matty Dalrymple talks with Mark Leslie Lefebvre about BUILDING AN AUTHENTIC AUTHOR BRAND, including how your brand already exists whether or not you have consciously shaped it, using reader feedback and comparable authors to identify your strongest brand signals, balancing consistency with experimentation, and connecting authentically with readers without sharing more of your personal life than feels comfortable.

Interview video at https://tinyurl.com/TIA346YT

Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content and benefits)

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Mark Leslie Lefebvre's first short story was published in 1992, the same year he started working in the book industry. He has published over thirty-five books under the name Mark Leslie that include thrillers and fiction, paranormal non-fiction and anthologies. Under his full name, Mark Leslie Lefebvre, he writes books to help authors navigate publishing. His industry experience includes President of the Canadian Booksellers Association, Director of Author Relations and Self-Publishing for Rakuten Kobo, Director of Business Development for Draft2Digital, and Professional Advisor for Sheridan College's Creative Writing and Publishing Honours Program. Mark lives in Waterloo, Ontario.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer's Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.