Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She's an author, marketing nerd, and content-creating machine, and a really lovely human.

In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business.

To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR!

If you're not already following Anaita on TikTok and IG…you're doing your business a disservice.

Grab the ChatGPT Cheat Sheet

https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet

Fina Anaita online

https://www.tiktok.com/@sellanythingonline

https://www.instagram.com/sellanythingonline

https://www.instagram.com/hero.packaging/?hl=en

https://heropackaging.com.au/

Find Odette Barry online

https://www.odetteandco.com.au/hackyourownpr

https://instagram.com/odetteandco

https://instagram.com/hackyourownpr