In this week's episode, Emmanuel sits down with Ollie Smith (Head of Commercial at Duel) to talk about the cost of advocacy. 
 We discuss:
 The problem with relying solely on performance marketing The shifts in consumer behaviour and how brands need to adapt to these changes The ROI of Brand Advocacy and investing in your customersBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so

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Prince William, Obama, Beyoncé, Elton John and Kris Jenner have one thing in common - Daniel.
This week's episode features the magnetic Daniel Price, Co-founder of My 1st Years. Dan's story is one of self-belief, perseverance and fearless optimism, demonstrating the unparalleled success that can occur when you combine advocacy principles with hustle.
Paul peers into the mind of Dan, uncovering the traits needed to be a successful founder and create a brand with the longevity that My 1st Years have earned.Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

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In this week's episode, Emmanuel (Content Manager at Duel) sits down with Paul to get into the weeds of Ambassador programs.
Learn:
What Brand AmbassadorsHow to best source Brand AmbassadorWhat Brand Ambassador programsHow to build a scalable Ambassador programs


Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

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We kick off Building Brand Advocacy with the phenomenal Camilla Craven. 
The guru of growing beauty brands has worked with Charlotte Tilbury, Vashi and more. Currently the Global Brand & Marketing Director of FaceGym, Paul sits down with Camilla as she shares the gems that she has picked up building DTC brands in one of the most competitive industries today.

• LinkedIn: https://www.linkedin.com/in/camillabradley
• Twitter: https://twitter.com/camillablyss

Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.