In this episode of Building Brand Advocacy, Paul Archer is joined by Stephan Lukac. They discuss how brands can leverage marketing, personalization, and customer feedback to build customer advocacy.
Stephan is a paid media strategist and digital marketer, passionate about driving capabilities forward to uncover new opportunities. He is currently the Marketing Director at INDOCHINO–a retail apparel and fashion company founded on the belief that people don't need to spend a fortune on a custom wardrobe. Before INDOCHINO, he was the Senior Marketing Manager at Best Buy Canada–an omnichannel retailer of consumer electronics, computers, entertainment products, related accessories, and services in Canada. Previously Stephan worked at TD (Toronto-Dominion Bank and its subsidiaries)At TD, he was at first the Project Manager of Interactive Marketing, then the Advertising Manager, then the Manager of Performance Marketing, and later on, the Manager of Digital IQ and optimization effectiveness.

• LinkedIn: https://www.linkedin.com/in/stephanlukac
• Website: http://www.indochino.com

Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Building Brand Advocacy, Paul Archer is joined by Barry Wolins. They discuss the creation of brands, factors that promote brand survival, and approaches and limitations around brand growth.
Barry Wolins is the CEO of Wolins Consulting. He consults for the surf and sports industries, specifically apparel range building, sourcing, and marketing. He is the executive advisor to South African Surfing Legends and an innovator and executive consultant to the High-Performance Surfing Academy in Durban, South Africa.

• LinkedIn: https://www.linkedin.com/in/barry-wolins-5aa83111
• Twitter: https://twitter.com/barrywolins

Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

In this three part series on brand advocacy, our team of experts will guide you through what brand advocacy is, how it can add value to your brand's growth, and the return on investment that it can bring.
In this part three of the series, join Alex and Ollie as they dig into the bottom line of what return on investment brand advocacy can bring to your brand and how you can calculate those figures.
Alex Cook - Head of Growth at Duel (Ex-Treatwell)Ollie Smith - Head of Commercial at Duel (Ex-Contagious)Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Rusco is the Founder and CEO of Dynamic Discs.
Jeremy took an idea and his love for disc golf and has now built one of the most passionate brand communities in the world.
Paul and Jeremy sit down to discuss how this brand came to be and what it takes to build a passionate community around your brand.Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

In this three part series on brand advocacy, our team of experts will guide you through what brand advocacy is, how it can add value to your brand's growth, and the return on investment that it can bring.
In this part two of the series, join Alex and Jaclyn as they bring us through the value of brand advocacy by going over three key areas:

1. The challenges brands face today
2. How customer acquisition is changing
3. How to scale brand advocacy to tackle customer acquisition cost

Alex Cook - Head of Growth at Duel (Ex-Treatwell)Jaclyn Crocker - General Manager at Duel (Ex-lululemon)Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Building Brand Advocacy, Paul Archer is joined by Zarina Stanford. They discuss the trends of brand building today and how brands can bring an engaging shopping experience to the digital sphere.
As CMO of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches. Before joining Bazaarvoice, Zarina was CCMO of Rackspace Technology and held sales and marketing executive positions at public and private equity and venture capital portfolio firms, including IBM, SAP, Rackspace Technology, and Syniti. Zarina was recently named among the 2021 Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC).Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

In this three part series on brand advocacy, our team of experts will guide you through what brand advocacy is, how it can add value to your brand's growth, and the return on investment that it can bring.
In this first episode of the series, Lisa & Jaclyn will be uncovering what brand advocacy is by sharing why its important, how the best brands have grown through the use of it, and how you can engineer brand advocacy within your brand.
Lisa Galt - Brand and Community Lead at Duel (Ex-Lululemon)Jaclyn Crocker - General Manager at Duel (Ex-Lululemon)Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

What do you get when you mix a determined duo with a community of men tired of chaffing underwear? 
JustWears, run by CEO Yang Liu and CTO Alex Walsh, have successfully utilised community marketing tactics to authentically engage its target market with its state-of-the-art underwear. They've mastered the art of audience listening and have erected a brand that their community has contributed to and feels seen by.
In this lighthearted, passion-driven episode get into the minds of the two brand builders as they relay their journey with Paul, sharing the components of their brand's success.Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

If you are a brand builder, you probably have three marketing goals you want to achieve. You want to:
1) Grow your community2) Reduce your customer acquisition cost3) Increase your brand awareness
Brand Advocacy enables you to achieve all 3.
In this week's episode, Alex Cook and Jaclyn Crocker get into the weeds of Brand Advocacy. You'll leave knowing why advocacy is crucial to brand growth in the modern world and how to implement Brand Advocacy tactics into your marketing strategy. Alex Cook - Head of Growth at Duel (Ex-Treatwell)Jaclyn Crocker - General Manager at Duel (Ex-lululemon)Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.

Kate Nightingale is a consumer psychologist, and the Founder and Chief Behavioural Officer of Humanising Brands.
Her unique approach mixes decades of scientific wisdom on human behaviour with consumer business and creative thinking to maximise the impact brands can have on their consumers.
Paul and Kate sit down and discuss how brands can connect with potential and existing customers by tapping into the power of behavioural psychology. Building Brand Advocacy is handcrafted by our friends over at: www.fame.so

Hosted on Acast. See acast.com/privacy for more information.