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Building Brand Trust with ESG
Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.
Topics Covered:
0:00 Introductions
2:32: What if This is New to Me?
4:57: The History of ESG
7:57: Start with the Top-Line Narrative
9:57: Get Executives Involved
14:01: Consistency Between Internal and External Messaging is Always a Problem
15:37: Make Employees Part of the Strategy
20:51: Where Does This Fall in the Priority List for the Company?
22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it)
View all episodes
By PRovoke Media
4.4
55 ratings
Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.
Topics Covered:
0:00 Introductions
2:32: What if This is New to Me?
4:57: The History of ESG
7:57: Start with the Top-Line Narrative
9:57: Get Executives Involved
14:01: Consistency Between Internal and External Messaging is Always a Problem
15:37: Make Employees Part of the Strategy
20:51: Where Does This Fall in the Priority List for the Company?
22:10: You’re Likely Already Doing Great ESG Work (and Don’t Know it)
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