Marketing is undergoing a seismic shift as technology, consumer behavior, and leadership styles evolve. Michael Kassan, a trailblazer at the intersection of media, marketing, and innovation, has helped shape that transformation. He joins Inside the ICE House to share how modern leaders must adapt their thinking to stay ahead, build resilient brands, and navigate the complexities of a rapidly changing landscape. Kassan reflects on his journey, the future of marketing in an AI-driven world, and the leadership principles that continue to guide him through disruption and opportunity.