The Affiliate Marketing Podcast

Building Bulletproof Partnerships: Data, Control, Performance & Scaling


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Welcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. 

In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale from those that stagnate. Whether you're an affiliate manager looking to build stronger relationships with your partners, or an affiliate seeking to maximise your operator partnerships, this episode delivers actionable strategies you can implement immediately.

We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for making these conversations possible.


Key segments of this podcast and where you can tune in to go direct: 

[19:43] Three tactics for building partnerships that scale beyond basic CPA negotiations.

[25:47] Future predictions: How real-time data and operator quality metrics will reshape affiliate marketing.

[29:36] Career advice: Why affiliate managers need to think like customer success professionals


Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.


Get Your Questions Answered by Lee-Ann! Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.


Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. 

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The Affiliate Marketing PodcastBy Lee-Ann Johnstone - Founder of Affiverse

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