The Sports Bra–a bar in Portland dedicated exclusively to women’s sports, and the first of its kind in the world–was never just about sports. In this episode, founder Jenny Nguyen shares the origin story of “the Bra” including building a business rooted in community, the fanbase beyond sports lovers, and why giving people a space to feel seen is part of her ultimate strategy for growth.

00:53 Meet Jenny Nguyen: Founder of The Sports Bra

03:01 Jenny's Journey: From Basketball Dreams to Culinary Passion

06:25 Discovering a New Path: From Pre-Med to Chef

14:12 Opening The Sports Bra

21:13 Impact of Creating a Unique Space

24:07 Expansion and Franchising Decisions

32:03 Dreams and Future Plans

35:44 Inspiring a New Market

 

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