This week's episode is with Chris Roth, Founder and CEO of Highline Wellness - a premium direct to consumer CBD company that offers natural, effective and broad spectrum CBD. Prior to starting Highline, Chris was an Equity Research Sales Director covering e-commerce, internet, consumer and the cannabis space. After attending a Cannabis conference in LA about a year before anyone in NY knew what CBD was he could not get the idea of starting a CBD brand out of his head. As soon as he got back he put pen to paper and decided to quit his stable high paying job on wall street. Not only did he quit before his employer gave him his yearly bonus which is unheard of in the finance industry, he also asked him to invest. His boss ended up giving him his blessing and ended up being his first investor and the rest is history. On today's episode we talk about the details of how Chris went about making his transition from working in finance to starting Highline, why building your confidence is one of the most important attributes when starting a company, having conviction and intent with what you put out in the world, how influencer marketing is the driving force for Highline and paying attention to your natural skill sets and figuring out how to apply them to creating something you believe in. Also, if you want to try Highline products, Chris is offering 30% off to all Active Ingredient listeners with code CHRIS30 at checkout.

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