Building Confidence With High-Value Treatment Plans

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Episode Description

Are you confident presenting higher-ticket treatment plans to patients—or do you feel yourself hesitating when the conversation turns to value and outcomes? In this episode, Don shares his January 2026 one-page report and reflects honestly on what it takes to get comfortable offering $3,000+ treatment packages without sounding salesy or uncertain.

Don walks through what worked at the end of 2025, including revenue performance, review growth, referral systems, and marketing improvements. He also breaks down how better communication, emotional buy-in, and clearer treatment framing are helping him move toward the next growth phase—from a $1M practice to $2M and beyond.

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⏱️ Episode Timestamps

• [00:00] Introduction and purpose of the January 2026 report

• [00:55] Getting comfortable offering $3,000 treatment packages

• [02:10] Using treatment sheets and phase-based care conversations

• [03:30] Sales communication, value framing, and patient motivation

• [05:05] Nail fungus treatment challenges and package opportunities

• [06:15] Referral request cards and systematizing referrals

• [06:55] 2025 revenue metrics and lessons from a $1.15M year

• [07:55] Review growth after reactivating Swell

• [08:40] Managing virtual assistants with clearer marketing direction

• [09:45] Reactivation campaigns and the seven-word email

• [10:35] January 2026 focus: Closer framework, urgent care, recall systems

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🔑 Key Takeaway

Practice growth at the next level isn’t about doing something radically new—it’s about improving confidence, communication, and systems so higher-value care becomes easier for both you and your patients.

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Conclusion

If this episode sparked ideas around treatment packages, recall systems, or referral workflows, I’d love to hear what you’re doing in your practice. Head over to practicemastery.com to get on the email list and download the full one-page PDF report with detailed metrics and links. Let’s keep the conversation going and keep pushing practices past the million-dollar mark.