In this episode I’m unpacking my 12 big takeaways from AAPPM 2025 in Fort Lauderdale—not as theory, but as concrete changes I’m making in my own clinic.

I talk through how I’m prioritizing ideas after the meeting (so they actually get implemented), why I’m finally putting prices on my treatment sheets, how I’m repositioning orthotics as “recurrence prevention” instead of a bolt-on, and what I’m doing with guarantees for shockwave and laser that don’t involve handing money back.

I also share how I’m re-thinking fungal nail laser (again), how I’m stacking Remy/Cutera laser on top of shockwave and amnio for a true regenerative package, and the exact wording I picked up from other docs for handling “that’s expensive” conversations without getting defensive.

Then we get into fat pad injections (LipoSana), biopsies/ultrasound for ulcers, knowing your cost per visit, and the big one: getting staff to run shockwave/laser so you can buy back time and still grow.

If you were at AAPPM and heard something different you’re implementing, email me—I’d love to share more of these real-world playbooks with the Podiatry Practice Mastery community.

SEO keywords: AAPPM 2025 — podiatry practice management — treatment sheets with pricing — shockwave and laser stacking — regenerative medicine in podiatry — fungal nail laser protocol — guarantees for cash services — fat pad injections — practice overhead per visit — delegating shockwave to staff

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⏱ Episode Timestamps

• 00:00 – Why I love AAPPM and what this episode covers

• 01:00 – Takeaway #1: Beating conference overwhelm with A/B/C lists and A1–A3 priorities

• 03:00 – Treatment sheet upgrades: prices, A/B options, and “prevent recurrence” positioning

• 05:00 – Presenting orthotics at visit #1 and bundling them with shockwave (from $1,500 → $2,100)

• 06:30 – Takeaway #2: Rethinking fungal laser as a “maybe” with case-study pricing and stricter protocols

• 08:00 – Takeaway #3: Stacking laser on top of shockwave (short-acting vs long-acting explanation to patients)

• 09:30 – Takeaway #4–5: Regenerative medicine pearls and building real guarantee language into offers

• 11:00 – Takeaway #6: Better phrasing in the room—mask vs heal, curiosity questions, and handling “that’s expensive”

• 13:00 – Takeaway #7–8: Ultrasound and biopsy for stubborn ulcers + LipoSana for fat pad atrophy

• 14:30 – Takeaway #9–10: RSDi readers, M&M prescription jars, and relationship-building with offices

• 15:30 – Takeaway #11: Calculating cost per visit and deciding what you should never be doing

• 17:00 – Takeaway #12: Having staff run shockwave/laser and buying back your own time

• 18:30 – Wrap-up: If you were at AAPPM, send me your best takeaway and I’ll share it with the group

Most of what moves a practice isn’t fancy surgery—it’s systems that stack. In this month’s one-page report I cover what worked, what flopped, and what I’m doubling down on: a review engine that finally reversed our dip, a clean “Shockwave + Orthotics” bundled offer, and a simple automation cadence that’s pushing urgent-care traffic and Google Business visibility. I show real ModMed numbers, share the ad workflow my offshore team runs, and the FAQs I now hand patients so staff isn’t stuck re-explaining the same thing 20 times a day.

If you want me to walk you through seven specific revenue levers you can turn in 30 days, email me—happy to hop on and map it out with you.

SEO keywords: podiatry practice growth — Google Business optimization — shockwave therapy bundle — orthotics upsell — review management Swell — ModMed reports — urgent care marketing — patient FAQs

• 00:00 — Why I do a one-page report and what changed in October

• 00:34 — Local search “automation to dominate” and where it’s landing

• 01:24 — Cosmetic vs non-cosmetic mix in ModMed — shockwave still the driver

• 02:29 — Monthly payments trend and the $80k/month personal benchmark

• 03:15 — Worcester vs Westborough encounter split (what the data says)

• 03:55 — Ad workflow: SubMagic captions → YouTube/TikTok → urgent-care page

• 04:50 — Higher-quality “longs” and why pro edits are outperforming my shorts

• 06:03 — New offer: $2,000 Shockwave + Orthotics bundle — plus a $60 downsell

• 06:51 — Reducing churn by building referral sources vs single-patient asks

• 07:23 — Asking “why not?” when patients decline — money vs belief

• 07:44 — Laminated FAQs for Shockwave, Swift, and Orthotics (and how I use them)

• 08:14 — Pre-visit video (VSL) to set expectations before they arrive

• 08:45 — Offshore team’s Google Business playbook: posts, Q&A, descriptions

• 09:51 — Review recovery: why we ditched Clara and went back to Swell

• 10:56 — The graph that mattered: reviews per month by year

• 11:59 — Next steps: per-doctor profiles + article on reviews + 7-lever sessions

• 12:48 — Open invite: email me for a 30-day revenue plan (free)

Here is a replay from an interview I did on podiatry marketing podcast. If you like it check out their podcast.

https://www.podiatrymarketing.com

How can delegation, automation, and better review systems help grow your (podiatry care) practice beyond the million-dollar mark? In this episode of Podiatry Practice Mastery, I share my October 2025 one-page report—covering delegation wins, digital media upgrades, and new review automation systems that are transforming our local visibility.

What You’ll Learn in This Episode

How delegating marketing tasks to a virtual assistant increased execution speed

Setting up urgent care postcards, ads, and landing pages that actually convert

Tracking cost-per-patient and lifetime value inside ModMed

Using YouTube Shorts and XOGO screens to educate patients in the waiting room

Building a powerful review system to dominate Google search

Why I paused daily podcasts to focus on higher-value projects

How AI tools like Hormozi’s “Money Models” bot are reshaping my business ideas

Why You Should Listen

If you’re a podiatrist looking to automate your marketing, boost reviews, and delegate effectively without losing control, this episode gives you a behind-the-scenes roadmap from a real six-figure monthly producer.

Intro

What’s the best shockwave device to buy for your podiatry practice? In this episode of Podiatry Practice Mastery, I break down my experience with Storz (focused and radial) and Softwave devices, plus practical advice on pricing, insurance coverage, and sales strategy.

What You’ll Learn in This Episode

Why you shouldn’t base your device choice on insurance coverage

Pros and cons of Storz focused vs. radial shockwave devices

Where Softwave excels and its hidden drawbacks

Key differences in sales approaches between vendors

Why buying high quality pays off long-term

Tips for trialing devices and building patient confidence

Why You Should Listen

If you’re weighing shockwave investments, this episode will help you cut through sales hype and make a confident choice that grows revenue and delivers lasting patient outcomes.

Key Topics Covered

[0:01] Listener question: choosing a shockwave device

[0:45] Insurance coverage reality check

[2:05] The Storz advantage: reputation and conferences

[3:45] Radial vs. Focused—when each is most useful

[5:12] Pros and cons of Softwave technology

[7:00] Cost differences and hidden expenses

[8:30] Why buying high-quality devices matters

[9:40] Avoiding the “cheap device trap”

[10:25] Free resources: Practice Formula and Million Dollar Club

👉 Listen now to learn how to confidently select the right shockwave device for your podiatry practice—and avoid costly mistakes that slow your growth!

Intro

How can a podiatrist stuck at $600K in production scale to $1M without seeing more patients? In this episode of Podiatry Practice Mastery, I coach Kentston Cripe through batching routine care, rethinking pricing, and adding profitable cash services in his (podiatry care) practice.

Batching routine nail care into single-day clinics
Why increasing patient volume isn’t always the answer
How to confidently price and sell custom orthotics
Structuring and selling shockwave as a 6-session package
Using reviews to attract more new patients and build trust
When and how to opt out of low-paying insurance plans

If you want to grow your (podiatry care) practice without burning out on volume, this episode offers clear strategies on batching, cash services, pricing, and patient communication that directly increase profitability.

[00:22] Breaking down daily schedule and patient volume limits
[02:17] Confronting the challenge of 50% routine nail care
[03:20] Transitioning to “Toenail Tuesday” or batched CNC clinics
[06:14] Nail trimming and callus care: covered vs. cash pay
[10:28] The mindset shift to confidently charging patients
[12:05] Choosing between radial and focused shockwave devices
[15:17] Why offering only full 6-session shockwave plans works
[18:12] Using free trial sessions to build confidence and testimonials
[18:41] Opting out of low-paying insurance plans with courage
[20:13] Pricing orthotics: why higher is better and how to anchor value
[23:40] Avoiding OTC orthotics to keep focus on high-value services
[26:27] Review systems: why automation is essential for growth

👉 Listen now to learn how to restructure your schedule, raise your cash service game, and build a thriving podiatry care practice that scales beyond $1M without adding more patient volume!

What You’ll Learn in This EpisodeWhy You Should ListenKey Topics Covered

I’ve been thinking a lot lately about the rhythm of this podcast. Putting out short daily episodes has been helpful for me to process cases, but I realized it may be too much for many of you to keep up with. Most of us don’t have an hour every week to listen unless we’re commuting daily. So I’m testing a new format: fewer episodes, but deeper dives.

In this episode, I walk through a variety of recent patient cases—everything from Swift for painful IPKs to using Anifix for nail corrections—and reflect on how treatment sheets and protocols help simplify patient conversations. You’ll also hear why I think “dynamic demonstrations” (like calf rolling for equinus) can turn skeptics into believers.

3 Takeaways:

• Treatment sheets with clear upsell/downsell pathways make patient decisions—and associate training—much smoother.

• Swift can be an option for stubborn IPKs, though I’m still gathering experience and feedback.

• Demonstrating calf stretching tools in-office helps patients “feel” why night splints and stretching matter.

Keywords: podiatry practice growth, Swift therapy, IPKs, equinus treatment, treatment sheet protocols, podiatry podcast

What does it really take to keep your practice moving toward the million-dollar mark every month? In this episode of Podiatry Practice Mastery, I walk through my September One-Page Report—a candid review of wins, struggles, and systems I’m building for future growth.

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What You’ll Learn in This Episode

How I’m refining our urgent care offer without discounting services

The role of virtual assistants and Fiverr in scaling marketing projects

Why tracking reviews, downloads, and referrals matters for practice growth

How I’m using “Who Not How” delegation to clear my buffer list

The basics of cost-to-acquire and lifetime value in a podiatry practice

Personal lessons on family time, vacation planning, and balance

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Why You Should Listen

Get an inside look at how one podiatrist tracks progress toward $1M+ personal production—covering marketing, delegation, finances, and patient experience—all in a simple monthly report you can adapt for your own clinic.

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Key Topics Covered

[0:01] Why a one-page report keeps practice growth on track

[1:15] Updating urgent care offers without discounting services

[3:40] Referral cards, shoe store collaborations, and patient access

[6:20] Delegating marketing tasks to VAs and Fiverr freelancers

[9:05] Tracking metrics: $92K billing, reviews, downloads

[11:00] Switching back to Swell for reviews after tech trials

[12:20] Outsourcing podcast SEO and episode edits

[14:15] Blocking vacation time around kids’ schedules

[16:00] Hiring remote help for phones and marketing tasks

[18:30] Using financials to calculate CAC and LTV

[20:40] Price anchoring with shockwave and amnio treatments

[22:00] Goals for October: postcards, reporting, and lifetime value tracking

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👉 Listen now to learn how a simple one-page system can help you measure what matters, improve patient flow, and grow your practice without adding more hours to your week.

Most patients dread ingrown toenail procedures—not because of the recovery, but because of the injection. In this episode, I share how slowing down a digital block changed the experience, why that simple shift could become a powerful marketing differentiator, and what it might look like to advertise “pain-free ingrown toenail care.”

Along the way, I also cover:

• When it makes sense to refund or replace patient items (yes, even shoes).

• The hidden math of Qutenza and buy-and-bill billing models.

• Practice tips from a full clinic day—shockwave, orthotics, fissure care, and a missed fracture that turned into an MVP encounter.

Keywords: ingrown toenail pain, pain-free podiatry, Qutenza billing, podiatry practice growth, patient experience marketing

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⏱️ Episode Timestamps

• 00:00 – Welcome & setup

• 00:45 – The $60 shoe refund: why peace of mind sometimes wins

• 03:30 – Buy-and-bill math: Qutenza and the 4% billing fee problem

• 06:20 – When patients prefer the nail tech (and why that’s a practice win)

• 08:10 – Plantar fasciitis “dynamic demo” that sells itself

• 10:00 – Orthotics: athletic vs. dress shoe approach

• 11:30 – Catching a missed ankle fracture and using the fracture code

• 13:10 – Heel fissure care: practical tools and products

• 14:40 – Case highlight: FHL sheath injection for hallux tip pain

• 16:20 – The big question: can we truly market “pain-free” ingrown toenail care?

• 18:40 – Building a higher-value offer with anchoring and priority access

• 20:30 – Wrap-up & listener invite

In today’s episode of Podiatry Practice Mastery, I answer a question from a colleague working in a large orthopedic group who asked: “How can I build my own reputation when the system limits me?”

Whether you’re in orthopedics, a podiatry supergroup, or working as an associate, the reality is the same—patients often get funneled by the system, not by your name. But there are ways to stand out without breaking the rules.

We cover:

• How to set up your own Google Business listing (even inside a group) and collect reviews.

• Why QR-code review cards or Linktree pages can quietly build your digital reputation.

• Leveraging community talks and lunch-and-learns to raise your profile.

• The importance of being “the doctor who teaches” in your community.

• Why execution (via VAs or systems) beats long idea lists you never get to.

I also walk through Wednesday’s clinic highlights: Shockwave for neuromas, Anifix nail applications, offloading ulcers, and why video content from routine visits can fuel your online presence.

Keywords: podiatry marketing, orthopedic group podiatry, Google reviews podiatry, associate podiatrist growth, shockwave neuroma, onifix nails, podiatry social media content

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⏱️ Episode Timestamps (approximate for ~28–30 min episode)

• 00:00 – Intro: Question from an ortho-group podiatrist

• 01:20 – The group practice challenge: Being “fed” vs. building demand

• 03:00 – Google Business hack: Why you need your own listing and reviews

• 05:10 – QR codes, Linktree & Fiverr cards: Simple tools to drive patient feedback

• 07:00 – Community outreach: Lunch-and-learns & becoming known outside the office

• **09:00 – Why groups resist “big names” & how to navigate it

• 11:00 – Clinic recap begins: Shockwave for neuroma case + YouTube Short recording

• **13:30 – Bipartite sesamoid / fibular sesamoid fracture review and management

• **15:10 – Nail detachments & Anifix resin applications

• **17:00 – Callus care + idea execution via VAs (“Who, not how”)

• **19:15 – Achilles tendinitis shockwave updates

• **20:30 – Diabetic ulcer offloading with peg-assist cam boot

• **22:10 – Onifix nail use for detachment + pricing strategy

• **23:30 – Nail fungus case: why Diflucan (fluconazole) sometimes beats terbinafine

• **25:00 – AFO referrals & orthotics

• 26:10 – Other highlights: plantar fasciitis, ingrown toenails, cyst aspiration, pediatric wart case, non-union toe fracture, and end-of-day diabetic nail care referral

• 28:30 – Wrap-up: Using patient care to fuel effortless content creation